You're capable and experienced... so why aren't you making the impact you KNOW is possible?
Let's elevate your business so it does good, feels good, and is richly rewarding.
You're smart, you’re experienced, and your clients value what you do, yet running your business still feels harder than it should.
You're working hard (often, too hard). You're committed to your clients and your own growth, yet… you know there's another level of impact you're not quite reaching.
And you can't work out how to change that.
I call this Perpetual Potential - it's frustrating and exhausting, and over time, it can erode your enthusiasm and confidence.
Sound familiar?
Perhaps you recognise some of this...
Enquiries arrive, but not consistently enough - and rarely because someone specifically sought you out. You're not always sure what to do about that.
You want to grow, but not just bigger. Growth that means something - deeper impact, a business that genuinely makes a difference and rewards you - not simply more hours, more hustle, more of the same.
You make most of your decisions alone, without a trusted sounding board who has taken the time to understand where you're headed and what you're capable of. And that isolation is more exhausting than you let on.
And underneath all of it? A quiet frustration you can't quite name.
You know you're good at what you do. Your clients know it. But somewhere between knowing it and claiming it, something gets lost. You struggle to articulate what makes you distinctively valuable, and that gap shows up in your marketing, your pricing, your confidence, and your consistency.
If you're nodding, you're in exactly the right place, and you can read more about what’s going on here.
I see it.
We name it.
You own it
How can I help?
I see what you can't - the unique value embedded in your expertise that's often invisible to you because it feels like 'just what you do.'
I work with you to crystallise that value, shape your differentiation framework, and build the inner authority to own and act on it across your positioning, your services, your pricing, your marketing, and your market presence.
I do this by zooming out to understand your past work and future vision before zooming in to create detailed, actionable next steps built around you.
Together, we BUILD your differentiation framework - the proprietary approach that distinctively positions you.
Then you OWN it with inner authority - so you can price for transformation and make bold decisions without second-guessing yourself.
You then ACTIVATE it across your market presence - so you become visible and sought-after.
This isn't off-the-shelf strategy. It's about meeting you exactly where you are, seeing what you can't see yet, and crafting an approach that works for you and your business.
Who do I work with?
I work with established businesswomen - consultants, coaches, service providers, and founders who've proven their expertise and are ready to deepen their impact.
Many of my clients are sparky-brained (creative, fast-thinking, multi-passionate - often with ADHD like me, diagnosed at 53). Others aren't wired this way at all but value that very energy and fresh perspective I bring to our work. They borrow my pattern-seeing brain for creative strategy and my ability to spot connections others miss.
All of my clients - whether sparky-brained or not - need someone who can see what they can't see, connect the dots they're missing, and help them become confidently and distinctively positioned in their market in a business that does good, feels good, and richly rewards them.
Perhaps you do too?
You can read more about who I work with and the challenges in your business we solve together here.
I’d love to help you too!
Take a look at how we can work together
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Second-hand success never fits quite right when you’ve adopted someone else’s goals - work harder, scale bigger, be everywhere... Your definition of success should change with your life chapters and you have permission to define it without apology.