Step Into Your Next Chapter on your own terms
In 2012, I was standing at Sydney airport waiting to pick up my husband from his first offshore sailing race. He’d embarked on a whole new business direction 12 months earlier, purchasing a Marine business, and these were now part of his world.
When he jumped into the car, his eyes were shining, his face lit with utter joy. He'd just had one of those pinnacle experiences - the kind that reminds you what it feels like to be fully alive.
As I drove home listening to him describe the moonlit ocean and the island appearing on the horizon, something twisted in me. An increasingly uncomfortable question surfaced again: When was the last time I felt that way about my work?
When he turned and innocently asked me how my week was, I slammed my hands on the steering wheel and burst out, “I don't think I can do this anymore!”
What had happened?
I’d built a thriving marketing agency that started with freelance projects from my dining room table and grew to buying an office and assembling a brilliant small team serving clients across three states. On paper, I was successful. I was hitting milestones, growing the business, and doing good work.
But I couldn't shake the feeling that I was a bit of a square peg in a round hole. As though I was smoothing out my quirky edges to show up how I was supposed to as “a good business owner and leader”. Offering the services that “made sense” (and dollars, to be honest - there’s a lot of expenses in the agency model) instead of the ones I really wanted to.
For years, I kept my doubts to myself, powering through with sheer determination. In reality? I knew I was capable of more and that I wanted that more to be different.
The Turning Points.
That question in the car - about when I'd last felt truly alive in my work - wouldn't leave me alone. Over the following weeks, I began to see what I'd been avoiding: I had built the business that made sense given my background and capabilities, rather than the business I truly wanted to create.
The agency leveraged my skills and experience, but it no longer felt fulfilling. The responsibility of staff, the structure, the way we worked - none of it fit me anymore.
But I couldn’t yet see how I could change that.
I was stuck in what I now call "Perpetual Potential," and it was taking a huge physical and mental toll on me.
Finally, after dealing with my fear of being seen as a failure, this realisation became the catalyst for my next chapter.
I made the decision to transition to consulting and mentoring business owners directly, without staff of my own. It was a MUCH better fit for my style, my strengths, my values, and my zone of genius.
This experience - recognising when something successful is no longer right, and having the courage to evolve - became the foundation of the work I now do with clients. Because I've lived it, I understand that sometimes the business that got you here isn't the business that will take you where you want to go.
The Second Turning Point: 2022
Ten years later, at 53, my ADHD diagnosis added another layer of understanding to my journey. Suddenly, so much of what I'd experienced made sense:
The 101 ideas? My supercharged, divergent thinking brain at work.
The self-doubt? Years of trying to fit into systems that weren't built for how I think and work
The constant pivoting? My gift for seeing endless possibilities, waiting to be harnessed.
It was a revelation.
Since then, I've spent time understanding my differently wired brain and recalibrating both life and work to fit me, not the other way around.
This shift has changed so much.
Embracing self-leadership allowed me to stop chasing external validation and gradually anchor myself in inner authority. I’ve rebuilt my self-worth, learned to trust my decisions, and reshaped my business to leverage and amplify my natural strengths.
What a difference! What a relief.
This second turning point didn't just explain my past - it deepened my commitment to helping clients build businesses that fit THEM, leveraging who they are rather than who they think they should be, regardless of how their particular heart and brain work.
Sarah Denholm
Public Speaking Coach
”I hired Angela to get an expert outside perspective on my business and help me to refine and streamline my offerings. She’s given me so much more than that! It’s been such a relief to have someone “in my corner” to bounce ideas off and to offer clear suggestions for improvement. Angela embodies what she promises, is truly generous with her time and resources, and does it all with warmth and energy".
Why I see you so clearly
As I learned more about my "Sparky Brain", I realised how many of the traits paralleled those of the women I support as they create their next chapters…
A whirlwind of ideas paired with a deeply empathetic heart.
A strong sense of purpose, even when the path to impact is unclear
A deep desire to do work that matters, not just work that looks impressive.
A desire for personal and professional growth, too often thwarted by overwhelm, self-doubt, and a struggle with consistency.
Maybe you’re working hard, but something still feels misaligned. Or perhaps you’re standing at a crossroads, ready to redefine what success means now.
We all need someone who can help us see new possibilities clearly and believe fiercely in our ability to create them, especially when we’re not sure we can.
How I can help
One of my greatest strengths, something clients often say is rare, is my ability to zoom out to see the big picture, and zoom in to focus on the fine details.
Together, we’ll look at where you’ve been and co-create the steps to fit who you are now with where you’d like to head next.
That might include:
Crafting strategies that align with your values and amplify your strengths.
Refining your offerings, business model, or work structure
Building your self-trust and confidence so you can act with clarity
Developing discernment to help focus your energy and attention
As one client aptly put it, “Working together feels like releasing a handbrake I didn’t even realise was on.”
Patricia Falcetta
Founder of Social Living Solutions
"I believe every female business owner who is neurodivergent needs you! You're the first coach I've ever felt real synergy with because you're a kindred spirit.
I've invested so much in the past and have never moved or progressed as far as I have with you. You're worth every cent!"
Why this work matters
I believe your work should serve you as much as you serve others. It should energise, fulfil, and reward you, not deplete you.
Sometimes, you just need someone outside of yourself to help you step back, untangle all the pieces, see the potential that’s right there, and create an energising new picture.
If you're ready to quiet the self-doubt, lean into your strengths, and design your next chapter with clarity, I’d love to help.
A little more about me…
Born in New Zealand, I married my “Ex-Brit”, Graham, in 1995, and we have two children together - Cameron and Charlotte.
I’ve spent two decades immersed in business strategy, marketing, and personal growth, moving from corporate media and events to running my own businesses.
I’m a lifelong learner, with Diplomas in Marketing and Positive Psychology, and certifications in Strengths Profiling, Vertical Leadership, Facilitation, and Brain Health. I'm currently studying with the Gold Mind ADHD Academy to become a certified ADHD-informed coach.
My journey includes living alcohol-free since 2006, a milestone that has deepened my understanding of resilience, self-worth, and growth.
All of this, my experience, insight, education, and skinned knees, shapes how I work with you. When we partner, you’re not just getting a strategist or coach.
You’re gaining a collaborator who gets it.
You know you’re capable of more.
And if you need to, you can borrow my belief in you until you have it for yourself.
