Your Spark Advantage Profile Strengths-Based Business Strategy that starts with YOU
Before the plan comes the person.
Discover your Spark Advantage, and build your next chapter around it.
Do you truly understand and appreciate what’s valuable about your work, what makes it, and you, different?
In my experience, you’re more likely to underestimate yourself and as a result, perhaps even try to emulate the way someone else shows up in your industry, because they seem “successful” or that seems to be “the right way to do this”.
That’s never sustainable. So let’s try a different approach to create the impact you're absolutely capable of making. Let’s begin by understanding how YOU naturally create value.
The Spark Advantage Profile© is my proprietary strengths-based process that helps you see yourself clearly, support yourself wisely, and build a business around how you actually work best - your strengths, your values, your style, your unique lens.
It also pinpoints where you’re likely to trip yourself up - the thinking and behaviour patterns that could derail you but, once recognised, can be navigated with ease.
“We don't see things as they are, we see them as we are.”
— Anaïs Nin
What is the Spark Advantage Profile?
The Spark Advantage Profile© isn't a personality quiz. It's the strategic foundation of all my client work.
It's where we start - before developing your differentiation framework, before designing your business model, before refining your positioning. Because you can't build something distinctively yours until you understand what makes you uniquely valuable.
I personally combine insights from your strengths profile, enneagram, values, self-leadership assessment, brand archetype, Legacy Lens reflection, and feedback questionnaire into a personalised guide.
My clients have said "it's the first time they've felt truly seen" as they read their profiles.
The results? Less comparison and second-guessing. More certainty, clearer decisions, sustained energy, which all combine for real momentum and impact.
I develop a Spark Advantage Profile for all of my one to one business strategy and mentoring clients.
For the sparky-brained women I work with this process offers something even more specific. It's a self-honouring way to make sense of your unique wiring: where your energy flows, where you get trapped, and how to create real traction without battling yourself.
The profile includes an Executive Functions Assessment as standard — a precise picture of how your brain manages attention, working memory, planning, and emotional regulation. For most of my clients, this is the piece that makes everything else make sense.
This is not a one-size-fits-all personality quiz.
It's a strengths-based process that helps you uncover:
Your Spark Zone – Where you shine, feel energised, and create your best work
Your Spark Edge – The unique gifts and perspective you bring that others can’t replicate (often the things you take most for granted)
Your Spark Traps – The patterns that drain your energy or keep you spinning, and what to do when you notice them
These insights are developed into your personalised Spark Advantage Profile©, which also includes practical tools to help you navigate your Spark Traps and leverage your Spark Advantage in your business - shaping your model, your services, and your marketing.
It's a practical, illuminating, and affirming guide to help you proactively shape your next chapter in business.
Why knowing your Spark Advantage matters - especially for sparky-brained women.
"People with ADHD are poor self-observers. They usually see themselves as less effective or powerful than other people do." - Edward M. Hallowell, Driven to Distraction
I’ve found this is true whether or not you have ADHD! Most experienced businesswomen I work with consistently underestimate or overlook their own gifts. The Spark Advantage Profile helps address that.
When you own your Spark Advantage, you gain:
Clarity – You see what's truly aligned for you and can articulate what makes you distinctively valuable
Confidence – You trust your unique approach and stop second-guessing what comes naturally to you
Positioning – You differentiate yourself authentically, from the inside out
Momentum – You build traction from aligned choices rather than extra effort
Your Spark Advantage Profile becomes your touchstone for decisions, for positioning, and for those moments when the inner critic gets loud.
Where it fits into my work
The Spark Advantage Profile is the foundation of all my one-to-one work, whether you're starting with a Catalyst Session, a Recalibration Day, or ongoing coaching. It's what ensures everything we build together is specific to you, not a generic strategy papered over your business.
It's the foundation for your differentiation framework, your positioning, your business model, and your marketing - and for the inner authority work that makes all of that actually executable.
What’s the process?
STEP 1.
Once we've booked a Recalibration Day or ongoing coaching engagement, I'll share the exercises you need to complete for your Spark Advantage Profile.
STEP 2.
Once all exercises have been completed (there are six in total), I'll review them and develop your unique Profile, which I’ll share with you before our VIP Day or first coaching session.
STEP 3.
Delight in owning your brilliance and utilise your profile insights to help with future decisions so they're aligned with who you are and leverage what's truly unique about you!
Turn your spark into strategy.
There is a vitality, a life force, an energy… that is translated through you into action, and because there is only one of you in all of time, this expression is unique.”
— Martha Graham
Let’s leverage what sets you apart.