Step One of The REwire Method™
Your Spark Advantage Profile
See how ADHD and your sparky brain have influenced your business journey.
This is the See It step of The REwire Method™, where we begin to see more clearly how your brain works in business, what makes you distinctive and where the friction has been coming from.
When things start making more sense
You’ve read something before - a book, a post, a description of someone else’s experience - and felt that particular, almost electric recognition. That’s me. That’s exactly how I feel.
Maybe you’ve felt it less often than you’d like. Maybe you’ve spent more years than you care to recall trying out frameworks and strategies in your business, and wondering why you couldn’t just make them work.
This is where that changes.
Your Spark Advantage Profile, a deeply personalised document developed specifically for you. It’s not a template or a personality summary that could apply to half the women in your industry. It’s a honest curation of where your genius lives, where your energy flows and what’s been getting in the way and creating pressure, doubt, and friction.
My clients often describe it as the first time they’ve felt truly seen. Not assessed. Not diagnosed. Seen.
“We don't see things as they are, we see them as we are.”
— Anaïs Nin
Because before the plan comes the person.
You can’t build something sustainably yours by following someone else’s blueprint, especially one that was never created with a brain like yours in mind.
Sparky-brained women are rarely the most accurate observers of themselves. My own lived experience and working with my clients tells me this. The default is to underestimate your own talent and the value you create, and to assume that the way someone else does it must be the right way.
So you may be emulating others and pushing yourself to adopt ways of working and marketing that are harder than they need to be. It works for a while, because you’re determined and committed. But it never feels comfortable or easy, because underneath the strategy, the foundations just don’t fit you.
Your services, your pricing, your marketing and your working rhythm all need to be built around you to be genuinely sustainable. That’s not pie-in-the-sky thinking. It’s exactly how sparky-brained women build a business that’s sustainable, profitable and enjoyable.
And so that’s where we begin.
"People with ADHD are poor self-observers. They usually see themselves as less effective or powerful than other people do."
- Edward M. Hallowell,
Driven to Distraction
Understanding your ADHD brain in business
Most ADHD information is written for the classroom, the workplace or the family home. Very little of it explains what happens when a sparky brain is running the whole show, as the strategist, the marketer, the admin team and the person delivering the work.
So part of See It is understanding how your brain actually works in business:
why your motivation runs on interest, novelty, challenge and urgency, and what that means for planning, marketing and follow-through
how executive function shapes the way you start, prioritise, switch between tasks and finish
why praise is Teflon and criticism is Velcro, and how that affects pricing, visibility and putting yourself out there
why strategies that work beautifully for others keep slipping through your fingers
This is practical, not clinical. As an ADHD-informed coach, I’m not here to diagnose anything. I’m here to help you see the patterns clearly enough to stop blaming yourself for them and start designing around them. Not everything is an ADHD thing, but a lot more makes sense once you can see it.
We explore this together in your sessions, alongside practical tools I’ve built for sparky-brained business owners, like The Deliberate Pause, Decision Filters and New Ideas Triage, so what you understand turns into different choices rather than just insight.
If you’d like a head start, the free Sparky-Brained Toolkit is a good place to begin.
What is the Spark Advantage Profile™?
It’s my personalised profiling process and the strategic foundation of all my one-to-one work.
I build it from a small number of carefully chosen sources, each there for a reason:
Your strengths profile, showing where your energy and best work naturally live
An Executive Functions Assessment, showing how your brain manages activation, focus, effort, emotion, memory and action, and how those patterns show up in your business
The Inner Critic Quiz, revealing the voice most likely to tip your Confidence See-Saw (if you’ve already taken it, we’ll use your result)
Your Backdrop, a reflection on your business, your values and goals, and where the friction is showing up
What I then create and share with you is more like a mirror then a report, reflecting back what’s remarkable about how you work, what makes your contribution distinctive, and how your wiring has been shaping your business in ways that will suddenly make much more sense.
What it reveals
Your Spark Zone: where your energy and genius flow most naturally. The conditions in which you do your best work, and what that means for how you structure your business, choose your clients and use your strengths in your marketing and communication.
Your Spark Edge: the unique perspective, presence and capability you bring that others can’t replicate. This is almost always the thing you take most for granted, the thing you’d describe as “just what I do.” Recognising and owning it changes how you position yourself and what you’re willing to charge.
Your Spark Traps: this is where most sparky-brained women hold their breath. The Spark Traps section doesn’t just name the patterns that have been getting in your way. It helps explain why they’re there, and opens up more useful ways to work with your wiring rather than against it.
The thing that makes someone say “I didn’t know how much I needed to read that” is usually the Traps section, because for most of us, these patterns have been tripping us up and frustrating us for years.
We know where we’re vulnerable, but what’s often been missing is the explanation, the release from self-blame and the ability to make different choices.
What changes when you have your profile?
With this new insight comes less comparison, less second-guessing and more clarity about what’s genuinely aligned and what simply isn’t for you.
You’re able to position and promote yourself more authentically, from the inside out, rather than from watching what everyone else is doing.
Your Spark Advantage Profile™ becomes a touchstone for decisions, service design, pricing conversations, marketing choices, and those moments when the inner critic gets loud and you need something more reliable than your own wavering self-assessment.
It’s where everything we shape together begins.
What’s the process?
Step 1. Once we’ve confirmed our work together, I’ll send you the short prep that forms the foundation of your profile.
Step 2. I create your personalised Spark Advantage Profile, and we unpack it together in your strategy session at the start of The UPlift ADHD Business Coaching and Mentoring.
Step 3. You use it, as a strategic compass, a decision-making filter and an anchor for the self-leadership work that supports everything else, especially in the moments when you need reminding of the depth of value you bring.
Turn your spark into strategy.
There is a vitality, a life force, an energy… that is translated through you into action, and because there is only one of you in all of time, this expression is unique.”
— Martha Graham
You already have a Spark Advantage. Together we’ll uncover it, name it, and leverage what sets you apart.