Your Spark Advantage Profile The first step to a business that truly works with your brain, your values, and your strengths
You've read something before - a book, a post, a description of someone else's experience, and felt that particular, almost electric recognition. That's me. That's exactly how I feel.
Maybe you've felt it less often than you'd like. Maybe you've spent more years than you care to recall trying out frameworks and strategies in your business, and wondering why you couldn't just make them work.
This is where that changes.
The Spark Advantage Profile is a deeply personalised document. It’s developed specifically for you, drawn from a comprehensive picture of your unique wiring. It’s not a template or a personality summary that could apply to half the women in your industry. It’s a precise, honest understanding of where your genius lives, where your energy flows, and what has been getting in the way of flow.
My clients often describe it as the first time they've felt truly seen. Not assessed. Not diagnosed. Seen.
“We don't see things as they are, we see them as we are.”
— Anaïs Nin
Because before the plan comes the person.
You can't build something sustainably yours by following someone else's blueprint, a blueprint that wasn't created with a brain like yours in mind.
Sparky-brained women are, as a rule, not the most accurate self-observers. The research, my own lived experience, and working with a great many clients confirms this. The default is to underestimate your own talent and the value you create and to often assume that the way someone else does it must be the right way.
And this means you may be emulating others and pushing yourself to adapt ways of working and marketing that are harder than they need to be. And it works for awhile, because you are determined and committed, but it never feels comfortable or easy, because underneath the surface strategy, there’s foundational misalignment.
Your business model, your marketing, your pricing, your operating rhythm, all of it needs to be built around you to be genuinely sustainable. And that's not aspirational wishful thinking - it’s exactly how sparky-brained women create lasting impact through an enjoyable business.
And so that’s where we begin.
"People with ADHD are poor self-observers. They usually see themselves as less effective or powerful than other people do."
- Edward M. Hallowell,
Driven to Distraction
What is the Spark Advantage Profile?
It's my proprietary profiling process and the strategic foundation of all my one-to-one work.
I draw on several sources to build it: your strengths profile, Enneagram, values, self-leadership and inner critic results, brand archetype, and a deep Business Background reflection. I also include an Executive Functions Assessment so we can see how your brain manages activation, focus, effort, emotion, memory and action, with a lens on how these patterns impact you in your business.
What I then share with you isn't a simple report, it’s more like a mirror that reflects back what's remarkable about how you work, what makes your contribution distinctive, and how your wiring has been impacting you and your business in ways that will suddenly make complete sense.
What it reveals
Your Spark Zone: where your energy and genius flow most naturally. The conditions under which you do your best work and what this means for how you structure your business, choose your clients, and leverage your strengths to communicate and market.
Your Spark Edge: the unique perspective, presence, and capability you bring that others can't replicate. This is almost always the thing you take most for granted, the thing you'd describe as "just what I do." Recognising, appreciating, and owning this changes how you position yourself and what you're willing to charge.
Your Spark Traps: this is where most sparky-brained women hold their breath. The Traps section doesn't just name the patterns that have been getting in your way, it explains why and then offers new approaches to navigate the neurological realities with new levels of awareness.
The thing that makes someone say "I didn't know how much I needed to read that" is usually the Traps section. Because for most of us, the patterns have been tripping up and frustrating us for years.
We know where we’re vulnerable, but what's been missing is the explanation and the release from blaming ourselves (especialy if we have a late-in-life ADHD diagnosis), and the ability to make different choices and take different actions.
What changes for ADHD and spark-brained business women when you have your profile?
With your new found insight you’ll enjoy:
Less comparison. Less second-guessing. More clarity about what's genuinely aligned and what's just not for you. More confidence to position yourself authentically from the inside out, not from watching what everyone else is doing.
Your Spark Advantage Profile becomes your touchstone for decisions, for business model design, for pricing conversations, for marketing platforms and strategies choices, for the moments when the inner critic gets loud and you need something more reliable than your own wavering self-assessment.
It's where everything we (re) build together begins. Because a business model and strategy developed on a clear understanding of you is what makea. business sustainable, profitable, and enjoyable.
What’s the process?
Step 1. Once we've confirmed our engagement, I'll share the prep exercises that form the foundation of your profile.
Step 2. Once you've completed them, I develop your personalised Spark Advantage Profile. We then spend time together in a virtual session unpacking it before your REwire Day (it also informs the Agenda for this day) or our first coaching session.
Step 3. You use it! As a strategic compass, a decision-making filter, an anchor for the inner authority work that is the bookend of all strategy, and especially for those moments when you need reminding of the depth of value you deliver to the world.
Turn your spark into strategy.
There is a vitality, a life force, an energy… that is translated through you into action, and because there is only one of you in all of time, this expression is unique.”
— Martha Graham
You already have a Spark Advantage - this is how we find it, name it, and leverage what sets you apart.