Recalibration Day
One day to gain the clarity, direction and confidence you need in your business
A full-day strategic intensive where we build your differentiation framework - crystallising your invisible value into distinctive positioning you can own with confidence.
You’re talented, trusted, and full of ideas. But clarity feels elusive.
The ideas are there (more than ever!), but finding the time to focus, the ability to prioritise and the confidence to change? That’s the challenge.
Maybe you’re asking:
What’s next for me?
Where should I focus first?
How do I grow in a way that feels sustainable and satisfying?
You don’t need a reinvention. You need a clear path forward, one that builds on what you’ve created, aligns with your values, and fits the way you think and work.
That’s exactly what the a Business Recalibration VIP Intensive delivers.
Who is a VIP Strategy Intensive for?
This strategic planning intensive is designed for businesswomen who know there's more potential in their business but can't quite unlock it alone.
These are some of the most common scenarios shared with me - you might recognise yourself in one or two of these:
The "I Can Help My Clients, But Not Myself" Paradox
You're brilliant at creating clarity and strategy for your clients. You can see exactly what they need and map a clear path forward for them. But when it comes to your own business? You have a great swirling mass of ideas in your head that you can't pin down. You know the gold is all in there – you just can't extract it and put it on the page.
The "My Business Runs Me" Reality
Your days are consumed by back-to-back client work. You're working harder than you want to be, and you can't find the time to step back and see the bigger picture. You know your business lacks structure and scalability, but you're stuck on the hamster wheel with no clear way to get off.
The "I've Been Going in Circles for Years" Frustration
Your business has evolved significantly, but your positioning, messaging, and branding haven't kept pace. You've been trying to squeeze yourself back into the box of your original work, but it doesn't fit anymore. You've been circling the same questions for three or four years: “How do I unify everything I now do? What do I keep? What do I let go?”. You're action-oriented, but you're stuck.
The "I Don't Know What I Don't Know" Realisation
You're a solo founder who's been growing your business, but you've hit a ceiling. You need an external lens and a thinking partner to help you see what you can't see. Your ideas are building up and you need strategic clarity to move forward confidently.
The "I Have Great Contract Work, But It's Not Mine" Realisation
You have excellent contract work - maybe with government departments, consulting firms, or delivering other people's IP, frameworks, and methodologies. The income is steady and the work is good, but it's not yours. You're grateful for the financial security, but you're craving something more - you want to develop your own intellectual property and be known for your thinking. You're ready to carve out space for developing this, but you’re not sure where to start and how to balance this alongside your contract commitments without alienating your partners or losing a dependable income stream too quickly.
The "I Think I'm Undervaluing My Work" Concern
You're not a natural entrepreneur, but you need to be entrepreneurial. You suspect you might be undervaluing your expertise and pricing too low. You need someone in your corner – someone with both high-level vision and detailed, actionable steps to help you own the value you create.
What all these business scenarios share
You have brilliant, but disjointed, ideas that need organising and elevating
You can't see the forest for the trees
You're ready to evolve into your next chapter in business, but need help creating the path
You want sustainable, strategic growth – not growth hacks or off the shelf formulas
You're looking for measurable results, not just feel-good conversations
You need a sounding board - someone who can listen and reflect your thinking back to you more clearly
You need someone who can spot the opportunities both in your business, and in the market, that you can’t see because you’re too close to both
If any of this resonates, a Recalibration Day VIP intensive could be exactly what you need.
Kim Crowley, Personal Stylist
"We started with an intensive workshop where Angela and I put everything on the table – my ideas, challenges, goals, and opportunities. It was a mind-expanding experience that gave me the clarity and focus I’d been missing.
She has this incredible ability to step back, see the big picture, and connect dots you didn’t even know were there. Her blend of big-picture vision and detailed action planning is incredible – she doesn’t just give you ideas, she helps you turn them into actionable strategies that deliver real results.
My revenue has grown significantly, enquiries are flowing in, and I have a waitlist - it’s amazing!”
Why Work with Me?
Here's what makes my approach to VIP business strategy days different:
I extract your gold and make it newly accessible to you
You already have brilliant ideas, deep expertise, and valuable insights. The challenge isn't that you lack capability – it's that you can't sift through the white noise in your head to extract the gold and organise it into something clear and actionable.
That's my superpower - and it's at the heart of my Elevated Impact Framework. I take your disjointed (but genuinely good!) ideas and shape them into your differentiation model. I give you what one client described as "a spine and a skeleton for the next stage of my business" – a structure to hang everything on in the right places.
Another said it's like taking a “huge helium balloon full of possibilities and shrinking it down so it slips through the eye of a needle with ease”. I help you see the wood through the trees and connect dots you didn't even know were there.
A Rare Combination: Big Picture Vision + Detailed Action Steps
Most strategists are either visionaries who paint inspiring pictures but leave you wondering "now what?", or they're tactical experts who get lost in the weeds. I move fluidly between both.
I'll step back to see your big picture, then drill down into the practical details. I'll map your long-term vision AND guide you to create your next 90 days of concrete action steps. I help you find where your expertise, values, and strengths intersect with genuine market need.
This isn't about building what the market wants at the expense of what you want and need. It's about creating a business that does good, feels good, and richly rewards you – serving you as much as you serve your clients. We're not building an empire - growth can mean deeper, not just bigger.
23 Years of Business Experience, Not Just Theory
I've been consulting, coaching, and mentoring since 2003. I've built, scaled, and evolved multiple businesses myself:
I founded and grew a marketing agency from my home office to buying an office on Sydney’s north shore and serving small to medium businesses in three states with my mighty team of 5 full time staff
I’ve co-run Sailtime Australia, a yacht and power boat membership business in the shared economy space with my husband, for 15 years
I’ve been the external Marketing Consultant for a major Australian/New Zealand Accounting Association for 14 years
I’ve navigated major pivots, recalibrations, and next chapters that allow me to bring practical business acumen, marketing expertise, and sharp instincts from being in the trenches for over two decades. I've made the mistakes, learned MANY lessons, and developed proven frameworks from my skinned knees that I’m happy to share
I Create Customised Strategy with you- it’s Never Off the Shelf
I don't follow a generic coaching program or formula. Every VIP day is completely tailored to you – your strengths, your working style, your values, your vision. I start by asking deep, pragmatic questions about what you need from this next chapter: revenue goals, delivery capacity, values alignment, lifestyle design.
If you work best with order, logic, and achievable goals mapped from A to B, that's how we'll work. If you need bigger vision and expansive thinking, that's where we'll go. I meet you where you are and design the day around how YOU think and work.
I’m Direct and Supportive
I promise to be both rigorous AND compassionate - this means I'll challenge your thinking, but never from too far ahead. I'll ask pointed questions, moving from coach mode first to exhaust YOUR thinking before I step into mentor mode and let you know what I see and think. I'll give you honest feedback that's freeing, not flimsy. I'll push you forward while holding space for how you actually work.
As one client put it: "It's warm, enveloping, challenging, and fun!".
I'm in your corner and I have your best interests at heart because I genuinely care about helping you build a business that serves you.
There is Measurable ROI - I Offer Fresh Strategies that Fuel Growth
I don’t have a crystal ball or a magic wand, so I never make BIG promises about results because I can't do the work for you, and real growth takes your commitment. But when you're ready for more, my clients consistently see tangible results, sharing things like:
Significant revenue growth
Their investment returned "dozens of times over"
Waitlists built, new clients self-identifying and arriving pre-qualified
Proprietary frameworks trademarked and becoming positioning and differentiation gold
Feeling re-energised and confident, newly sure of the value they contribute
I value a Long-Term Partnership, Not a One-Off Transaction
Many of my clients return for additional VIP days as their business continues to evolve. Clients tend to come back for 2nd and 3rd VIP days as they hit new growth stages. I have lovely clients who have worked with me for 4, 5, 10, 12 years, returning whenever they need my brain again in VIP days, at Business Retreats and for business coaching.
Why? Because I get to know your business and you and there's immense value in that embedded knowledge. As one client said: "I'm not going to wake up one day and think, 'I'm bored with Angela knowing my business too well, I feel like explaining it to somebody else today!'".
I understand that business evolution takes time – it could be a month, six months, or twelve months before you're ready for the next level. I'm here for the long game, helping you build a sustainable business that evolves with you.
This isn't just a strategy day. I see it as a turning point, with me as a strategic partner who's committed to your long-term success.
What we’ll work on
During your VIP day, we’ll focus on:
Clarifying your Spark Advantage: name and claim your unique strengths and positioning.
Building your differentiation model: I'll help you extract the gold from the disjointed, but fabulous, ideas in your head and crystallise them into your proprietary framework - the distinctive positioning that makes your expertise impossible to compare. This becomes the backbone of your business, unifying what you do so you stand out in your market. (Several clients have trademarked the frameworks we've created together.)
Elevating your offers: refine your services, pricing, and delivery to match your current goals and energy.
Refining your marketing rhythm: create a visibility plan that fits you, rather than try to retrofit you into a standardised approach or an unrealistic schedule
Strengthening your self-leadership: escape the Comparison Trap, quiet the inner critic, and lead from clarity and internal authority.
Building sustainable momentum: use my 4D Business Lens (Delivery, Details, Development, Downtime) and Now/Next/Later frameworks to stay focused and in motion without overwhelm.
Resourcing you with new insights, models, and tools hand-selected from my library that will support your ongoing development
This isn’t about growth for growth’s sake — it’s about shaping your business to serve you as well as your clients.
How your VIP Strategy Day works
Step 1: The Connection Call
A 45-minute conversation to explore your current reality, goals, and whether this is the right fit for you.
Step 2: The Prep Work
Tailored assessments and exercises (Strengths, Enneagram, Values, Brand Archetype, Self-Leadership, Legacy Lens/Future Focus) so I can design a personalised workshop agenda for you and create your Spark Advantage profile (which you will receive before the Intensive, as it will influence our work).
Step 3: The VIP Strategy Intensive Day
Where the magic happens! A full-day immersion (in-person or Zoom) to untangle, reimagine, and reshape your business direction.
Your personalised agenda is set from what we uncover in your Connection Call and prep work, so every minute is focused on your priorities.
Depending on your needs, we may:
Map your next 90 days, 12 months, and big-picture vision
Fine-tune your offer suite
Spot quick wins to build momentum
Turn big ideas into clear next steps
Shape your marketing messages and client journey
Develop a Custom GPT tool trained on your voice, values, and content, so you have an AI-powered assistant
Highlight collaborations and visibility opportunities
You’ll leave lighter, clearer, and ready for action. NOTE: If this is a Virtual Strategy Intensive we often break the work over two days to avoid ZOOM fatigue for us both!
Step 4: Summary & 90-Day Plan
Within a week, I’ll provide:
A concise written summary of your workshop insights and actions
A template for your personalised 90-day action plan
Two weeks later, we meet for a virtual follow-up session to refine your plan and ensure you’re ready to move.
Louise Gardner
Pledge Consulting
"I return to the table with Angela twice a year as my ideas build up as I need her external lens on the business. That’s the primary driver. Sometimes I’ll think, “I’d really like Angela’s opinion on that”, so I’ll gather these thoughts for us to talk through before I make a decision.
The value she provides is measurable and tangible, and the strategies we’ve worked on have contributed significantly to my business growth and revenue.
I think Angela is unique within her niche. What she brings to a business owner like me is something quite different. She has a broad range of practical experience and business acumen, and gives me the confidence to take action”.
Your Investment
$4995 + GST, your VIP strategy intensive includes:
Connection call to explore your goals and priorities
Tailored pre-work assessments and exercises
Your Spark Advantage Profile
Full-day strategy session (in-person or Zoom)
Written summary and 90-day action plan template
Follow-up session two weeks later to refine your plan
The result?
You leave with far more than a plan.
Every Recalibration Day is different - because every client is different. But what's consistent is this: you leave with deep clarity on what matters most for YOUR next chapter, and a concrete path to get there.
Your differentiation framework named and visualised. Your service suite restructured. Your revenue model reimagined. Your marketing strategy simplified. Your inner authority strengthened. Your action priorities become crystal clear.
Often, it's all of the above.
And it’s always bespoke.
Sarah Denholm
Speaking Coach & Trainer
"When I first connected with Angela, my business was already a success, but I knew I was stuck inside my own bubble and needed a fresh perspective to help me develop clarity and strategy for my next level of growth.
Angela and I focused on redefining my value proposition, service mix, positioning and marketing strategy. A highlight was the development of visual models that captured my IP and communicated it powerfully – I’ve since trademarked these. We also remapped my website layout and core content.
That ability she has to see and communicate the big picture and then drill down into finer details means we created a very clear roadmap - it was dynamic and expansive, I was excited and empowered to take action!
I’ve since experienced tremendous growth. My revenue has tripled. My reputation has grown, and I’ve returned for another strategy day.
Trust played a crucial role in that decision - this is a relationship I value. I value Angela’s expertise, her creativity, generosity, and her genuine support – I know she has my best interests at heart”.
Ready to book your VIP Business Strategy Day?
You don't have to keep circling the same questions on your own. Let's collaborate to clear the clutter, harvest your ideas, and recalibrate your business so it works brilliantly for you.
Amanda LaCaude
Founder: Organising Kids
"It was fantastic working with someone not immersed in my business. Angela could see things from a different, fresh and independent perspective. We were able to formulate a realistic, tangible, staged plan to turn the vision we’d created into a reality.
While I had the ideas in my head, it was her ability to ask the right questions that drew out the solutions. Her suggestions and insights have been invaluable.
I’ve become well-known in my industry, and the Organising Students brand now has great credibility. I’ve been invited to speak on podcasts, give keynotes at conferences, and have published my first book. Our turnover has quadrupled, and our services are booked out with extensive waitlists”.
Want to See the Complete Picture?
The brief testimonials I’ve shared on this page give you a glimpse of what's possible. If you'd like to read the full stories of how VIP days transformed these businesses, you can click through to read the bigger picture, in their own words.
Kim Crowley, Personal Stylist - Escaped the hamster wheel, tripled her revenue, created a waitlist, and now has clients flying interstate to work with her
Cecilia Jones, People Strategist - Had the capability but couldn't articulate her value - now has a clear brand, powerful positioning, and a website that converts
Sharon Quirk, Strengths Practitioner - After a major setback, found sustainable recalibration and enduring insights that continue guiding her business years later
Jo Hanlon, Business Consultant - Stuck circling the same questions for 3-4 years in her 18-year business - created "Business Coherence" framework, new brand, and now has unstoppable momentum
Louise Gardner, Project Management Consultancy - 4-year strategic partnership delivering 200% ROI - "not $1 has been wasted" on this investment.
Sarah Denholm, Speaking Coach - Revenue tripled, trademarked her proprietary IP, and returned for a second VIP day as her business continued evolving
Catherine McCoy, Naturopath - Turned scattered expertise into her signature "Fatigue Solution" framework that differentiates her practice
Amanda LeCaude Founder of Organising Kids Education Centre - Revenue quadrupled, published first book, booked out with extensive waitlists - evolved from workshops to multi-faceted business with staff
Sarah Gillis Migration Specialist - Created 7-Step Migration Action Plan framework, invested $50K in new office fit-out, hired 6 staff - transformed sales conversions with strategic clarity
These are just a small selection of my work
You can read all of my client success stories here →
VIP Strategy Day Intensive FAQ’s
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A VIP day (Recalibration Day) is a focused, intensive strategic planning experience designed to create clarity and a concrete roadmap in a condensed timeframe. It includes comprehensive pre-work, your personalised Spark Advantage Profile, a full day of strategic work, written summary with 90-day action plan, and a follow-up session.
Ongoing business coaching (my FuelTime service) provides continuous support to implement strategies, stay focused, and maintain momentum over time with regular sessions.
Many clients start with a VIP day to establish their strategy, then add ongoing coaching for implementation support. Some return for additional VIP days as their business evolves to new stages.
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Both options work beautifully!
Virtual VIP days via Zoom are just as effective as in-person sessions. We use digital whiteboards, screen sharing, and collaborative tools to make the experience interactive and engaging. There are plenty of breaks and I often break the day into two working sessions to there’s no ZOOM fatigue for either of us. We’ll work out. the best combination for you when we connect.
In-person VIP days take place at my Sydney northern beaches location, and many clients travel interstate for this experience. The benefit is being completely removed from your daily environment with zero distractions.
The choice comes down to your preference, travel constraints, and budget. The strategic outcomes are equally effective either way.
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Yes! If you have one specific challenge, decision, or opportunity you need clarity on, my Catalyst Session might be the right starting point. It's a focused 90-minute strategy consultation that gives you fresh perspective and defined next steps on a specific issue.
A VIP day is better suited for comprehensive strategic recalibration – when you need to rethink your positioning, service suite, business model, or overall direction for your next chapter.
Not sure which option fits? Book a complimentary Connection Call and we'll talk through what makes most sense for you right now.
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It’s typically 4-6 weeks from your initial consultation to your VIP day date.
This allows time for:
Our Connection Call to explore your goals and confirm this is the best option for you
You to complete the pre-work assessments thoughtfully
Me to create your personalised Spark Advantage Profile
Me to design a custom agenda based on your specific needs
I work with a limited number of VIP clients at a time to ensure each receives my full attention and strategic focus. If you're ready to move forward, reach out sooner rather than later to secure a date that works best for you.
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I work primarily with service-based businesswomen across diverse industries:
Consultants, coaches, and mentors
Allied Health practitioners (naturopaths, therapists, etc.)
Creative professionals (stylists, designers, etc.)
Professional services (trainers, facilitators, speakers, accountants, architects, financial advisors)
Specialised experts and thought leaders
What matters most isn't your industry – it's your stage and situation.
You already have a bank of skills and experience (though you may not have channeled this expertise into your own business IP yet - many of my VIP Day clients currently rely on contract work, delivering on behalf of others), you've proven your expertise and now you're ready to evolve, scale sustainably, or recalibrate for your next chapter.
If you're product-based, e-commerce, or running a large business with complex team structures, I might not be the best fit. My expertise is in helping founders of solo to small businesses clarify their positioning, crystallise their expertise, and create sustainable growth strategies.
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Yes, structured follow-up is included in your investment:
Within one week of your VIP day, you'll receive a written summary of our work together and a template for your 90-day action plan. Two weeks after your intensive, we have a follow-up session to refine your plan and ensure you're clear on your next steps.
After that you might continue independently with the clarity and roadmap you now have or you can:
Add ongoing support through my FuelTime coaching packages (that offer flexible sessions to suit your needs rather than the typical weely or fortnightly regular calls)
Return for another VIP day when you're ready for your next growth stage or evolution
The choice is entirely yours. There's no pressure to continue – the VIP day is designed to give you everything you need to move forward with confidence.
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Three things make my approach unique:
1. Building Your Differentiation Framework I don't just help you create a plan – I help you build your differentiation framework: the proprietary approach that crystallises your expertise into distinctive positioning, cascading into your service suite, marketing, and thought leadership.
2. Strategy + Self-Leadership Integration
Most VIP days give you a plan. Mine gives you a plan PLUS the inner capacity to execute it. We strengthen your self-leadership alongside your strategy so you can make confident decisions without second-guessing yourself.3. Rare Skill Combination
I can hold your high-level strategic vision AND provide detailed tactical plans. I help you find where your expertise, values, and strengths intersect with genuine market need. I see the big picture and drill into the practical details. My clients tell me this combination is genuinely rare.Plus, I have 23 years of hands-on business experience (not just coach training), marketing expertise, and sharp instincts developed from building and evolving multiple businesses myself.
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I completely understand – I also carefully consider the investment I make in my own support. And I work with many financially cautious business owners who consistently tell me, even when the investment feels like a stretch:
"Not $1 has been wasted" – the investment delivers measurable ROI
Their revenue increases far exceed the initial cost
The investment has "paid for itself dozens of times over"
The value is tangible – clarity that fuels confident action and dollars on the bottom line, not just feel-good insights
That said, this is an investment that requires you to be ready to take action. When you're committed to implementing what we create together, my clients find the ROI is significant and measurable.
If budget is a concern right now, consider starting with a Catalyst Session to get a taste of how we work together and gain immediate value on a specific challenge, or join my Business Sweet Spot mastermind community for more accessible ongoing support.
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That's exactly what many of my clients do!
Business evolution isn't linear, and your needs will change over time. You might implement your initial strategy for 12-18 months, start seeing results, hit capacity issues, and realise it's time to evolve to your next level.
I understand this rhythm and its why I work with most of my clients over a long period of time.
Some return once or twice a year as ideas and opportunities build up
Others come back when they hit a new growth stage
Many of these relationships span 4-12+ years
When you're ready for your next evolution, I'm here – with embedded knowledge of you and your business, so we can pick up right where we left off and take you to the next level.
There's deep value in having a strategic partner who knows your journey.
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Book a complimentary Connection Call.
This is a no-pressure, 45-minute conversation where we'll explore:
Where you are now in your business
Where you want to be
What's getting in the way
Whether a VIP day is the right fit for you
What your personalised intensive might look like and need to cover
You can ask me anything about my approach, my experience, or how I work. If it feels like a good fit, we'll talk about next steps and timeline. If it doesn't, that's okay too – I'd rather you find the right support than work with someone who isn't aligned with your needs.