When you’ve built something real.
But it doesn’t feel like enough…
What's actually going on?
You're an established businesswoman - a consultant, trainer, coach, practitioner, a founder in the professional services space. You’re not a beginner - you've been in business long enough to know what you're doing - and yet there's this persistent, quietly uncomfortable feeling that you're not quite landing the way you could be.
You look around you and wonder why the visibility, the clients, the fees, and the impact that seem to flow naturally to others still feel somewhat elusive to you.
You know you're capable. You've got the runs on the board, the experience, the depth.
But somewhere between knowing and feeling it - and having the market see it and value it - there's a gap.
You might be wondering if it's your marketing, your offer, your confidence, or something you just can't quite put your finger on.
In my experience, there’s usually a few different elements in play that keep you trapped in Perpetual Potential.
Please be reassured - you’re in good company.
Most of the businesswomen who come to work with me feel that more is possible for them - and that doesn't mean they want to "build an empire". It means they want work that brings real contribution, fulfilment, and financial reward - not work that just uses their skills.
Some of the most common patterns I notice show up are:
Invisible Value - you deliver incredible transformation, but you can't articulate what makes your work uniquely valuable. And so your services, pricing, and positioning tend to blur together with everyone else's in your field.
External Validation - you have deep experience and proven capability, but you still tend to seek permission. This makes you sell yourself short, second-guess your decisions, and doubt whether you're "ready" for the next level.
Quiet Isolation - you’re self-motivated and no slouch when it comes to learning but trying to do all the planning, deciding and delivering alone is draining and keeps you in a bubble. It can be overwhelming to discern which strategies are right for you and your business at what stage, in what order.
An Activation Gap - you have clarity and certainty on what needs to happen but a cadence of consistent action feels so hard to achieve. And so the crucial development and visibility work that every business needs is put to one side, and growth slows.
It’s hard to see the spot you’re standing on
I know for sure the gap between where you are and where you know you could be isn't your capability.
I believe the root cause is that your unique value isn't clearly visible - to the market, or to yourself.
That's where I come in - to help you find the proverbial “needles in your haystack!” and then close the gap between your capability and the elevated impact you’re here to make.
You can read more about how we’ll do this here.
And if your brain works a little differently?
If you're someone who has approximately 47 ideas before breakfast, who can see the potential in everything but struggles to decide which thing to actually do - you are absolutely not alone here, and this work was built with you in mind too.
The patterns I shared above can be further exacerbated by what I call “priority pinball, the confidence see saw, and popcorn brain”, which mean a few extra tools are often needed…
How do I know this to be true? My own late-stage diagnosis at 53 contextualised my own sparky-brained entrepreneurial journey!
You can read more about how I see ADHD in business here and the specific approach I take to ADHD Business Coaching here if you have your own cartwheelingly creative brain.
You Know There’s More Waiting For You
And I’d love to help you unlock your next chapter in business