My thoughts on…Business strategy, self-leadership & sparky-brained wiring
Beyond imposter syndrome: the self-worth wound holding businesswomen back
Most women I've worked with have far more capability than they allow themselves to claim. What we call doubt or imposter syndrome often runs deeper than that - and for sparky-brained women especially, it goes somewhere very specific…
Why capable women stay stuck in business longer than they should (and what finally moves them).
There's a kind of stuck that doesn't look like stuck to anyone outside of you. You're delivering, clients are happy - and still something feels deeply wrong. Here's why capable women stay, and what finally moves them...
What "sparky-brained" really means - and why I used it before I knew I had ADHD
I used the word "sparky-brained" long before I knew I had ADHD. It came before the diagnosis, before I even suspected one was waiting. And it might describe your business experience too - whether you have a label or not...
The Trifecta Of Connection: why some messages land… and others disappear into the void
Some messages stop you mid-scroll. Others are perfectly competent - and completely forgettable. The difference isn't better writing or more posting frequency. It's connection. And connection has three very specific ingredients working together...
The Maze of Options - when you have too many good ideas to choose from
Welcome to the Maze of Options! In front of you lies an abundance of choice, leaving you feeling stuck, uncertain, or paralysed about which path to take - especially when all options feel equally important or appealing. Here’s how to navigate it…
The Engagement Arc: Why the best client relationships aren't designed to end
Your clients aren't leaving because you failed them. They're leaving because there's no visible arc showing them where the journey goes next. Here's what creates one - and why it changes everything…