Your Edge Advantage Profile Strengths-Based Business Strategy that fits YOU
Before the plan comes the person.
Discover your Edge Advantage, and then build your next chapter around it.
The Edge Advantage Profile is my proprietary diagnostic process that reveals your unique edge - so we can build your business around how YOU work best.
You're not lacking capability or experience. But bridging the gap between where you are and the impact you're capable of making needs more than another strategy - understanding how YOU naturally create value is our starting point.
We want to harness your unique approach and strengths - recognising them, valuing them, and fully leveraging them.
That's where your Edge Advantage Profile© comes in.
“We don't see things as they are, we see them as we are.”
— Anaïs Nin
What is the Edge Advantage Profile?
The Edge Advantage Profile isn't a personality quiz. It's the strategic foundation of all my client work.
It's where we start - before developing your differentiation framework, before designing your business model, before refining your positioning.
Because you can't become distinctively positioned until you understand what makes YOU uniquely valuable.
I personally combine insights from your strengths profile, enneagram, values, self-leadership assessment, brand archetype, Legacy Lens reflection, and feedback questionnaire into a personalised guide that reveals your competitive edge. My clients have said “it's the first time they've felt truly seen” as they read their profiles.*
We then leverage this understanding to develop your differentiation framework, design your services, and build your business model around how you work best and what makes your contribution unique.
The results? Less comparison and second-guessing. More certainty, clearer decisions, sustained energy - which all combine for momentum and impact.
This becomes your foundation for everything we build together.
For clients who identify as neurodivergent or have ADHD, I include an additional Executive Functions assessment that adds another layer of personalised insight to your profile.
This is not a one-size-fits-all personality quiz.
It's a strengths-based process that helps you uncover:
Your Zone – Where you shine and feel energised
Your Presence – Your personal lens and leadership style that makes you uniquely valuable
Your Traps – The thinking and behaviour patterns that can drain your energy and derail your growth.
These insights are then developed into your personalised Edge Advantage Profile, which also includes additional tools to help you navigate your personal Traps and work with your Edge Advantage in your business - it influences your business and delivery models as well as your marketing.
It's a practical, illuminating, and affirming guide to help you proactively shape your next chapter in business.
Why knowing Your Edge Advantage matters
When you own your Edge Advantage, you gain:
Clarity – You see what's truly aligned for you and can articulate what makes you distinctively valuable
Confidence – You trust your unique approach and decisions rather than second-guessing
Positioning – You can differentiate yourself authentically through your unique framework
Momentum – You build traction from aligned choices rather than just taking action
Your Edge Advantage Profile becomes your touchstone for aligned decisions, authentic positioning, and sustained momentum.
Where it fits into my work
The Edge Advantage Profile is a core part of my Business recalibration VIP Days to ensure the work we do together leverages what sets you apart.
It's the foundation for developing your differentiation framework and becoming distinctively positioned in your market.
What’s the process?
STEP 1.
Once we've booked your VIP Day, I'll share the exercises you need to complete for your Edge Advantage Profile.
STEP 2.
Once all exercises have been completed (there are six in total), I'll review them and develop your unique Profile, which I’ll share with you before your VIP Day.
STEP 3.
Delight in owning your brilliance and utilise your profile insights to help with future decisions so they're aligned with who you are and leverage what's truly unique about you!
Turn your edge into strategy.
There is a vitality, a life force, an energy… that is translated through you into action, and because there is only one of you in all of time, this expression is unique.”
— Martha Graham
Let’s leverage what sets you apart.