Your Spark Advantage Profile Strengths-Based Business Strategy that starts with YOU
Before the plan comes the person.
Discover your Spark Advantage, and build your next chapter around it.
You're not lacking capability or experience. But bridging the gap between where you are and the impact you're capable of making needs more than another strategy - understanding how YOU naturally create value is where we begin.
The Spark Advantage Profile© is my proprietary strengths-based process that helps you see yourself clearly, support yourself wisely, and build a business around how you actually work best - your strengths, your values, your style, your unique lens.
It also pinpoints where you’re most likely to trip yourselfvup - thinking and behaviour patterns that have the potential to derail you but, once recognised, can be navigated with greater ease.
“We don't see things as they are, we see them as we are.”
— Anaïs Nin
What is the Spark Advantage Profile?
The Spark Advantage Profile© isn't a personality quiz. It's the strategic foundation of all my client work.
It's where we start - before developing your differentiation framework, before designing your business model, before refining your positioning. Because you can't build something distinctively yours until you understand what makes you uniquely valuable.
I personally combine insights from your strengths profile, enneagram, values, self-leadership assessment, brand archetype, Legacy Lens reflection, and feedback questionnaire into a personalised guide.
My clients have said "it's the first time they've felt truly seen" as they read their profiles.
The results? Less comparison and second-guessing. More certainty, clearer decisions, sustained energy, which all combine for real momentum and impact.
I develop a Spark Advantage Profile for all of my one to one business strategy and mentoring clients.
And if you're sparky-brained, whether formally diagnosed with ADHD, self-identified, or simply know your popcorn brain wiring has always worked differently, this process offers something even more specific. It's a self-honouring way to make sense of your unique wiring: where your energy flows, where you get trapped, and how to create real traction without battling yourself.
For you, I include an Executive Functions assessment, which adds a further dimension of personalised insight to your profile.
This is not a one-size-fits-all personality quiz.
It's a strengths-based process that helps you uncover:
Your Spark Zone – Where you shine, feel energised, and create your best work
Your Spark Edge – The unique gifts and perspective you bring that others can’t replicate (often the things you take most for granted)
Your Spark Traps – The patterns that drain your energy or keep you spinning, and what to do when you notice them
These insights are developed into your personalised Spark Advantage Profile©, which also includes practical tools to help you navigate your Spark Traps and leverage your Spark Advantage in your business - shaping your model, your services, and your marketing.
It's a practical, illuminating, and affirming guide to help you proactively shape your next chapter in business.
Why knowing Your Spark Advantage matters
"People with ADD are poor self-observers. They usually see themselves as less effective or powerful than other people do." - Edward M. Hallowell, Driven to Distraction
I’ve found this is true whether or not you have ADHD! Most experienced businesswomen I work with consistently underestimate or overlook their own gifts. The Spark Advantage Profile helps address that.
When you own your Spark Advantage, you gain:
Clarity – You see what's truly aligned for you and can articulate what makes you distinctively valuable
Confidence – You trust your unique approach and stop second-guessing what comes naturally to you
Positioning – You differentiate yourself authentically, from the inside out
Momentum – You build traction from aligned choices rather than extra effort
Your Spark Advantage Profile becomes your touchstone for decisions, for positioning, and for those moments when the inner critic gets loud.
Where it fits into my work
The Spark Advantage Profile is a core part of my Business recalibration VIP Days - the starting point that ensures everything we build together leverages what sets you apart.
It's the foundation for your differentiation framework, your purple ocean positioning, your business model, and your marketing strategy.
What’s the process?
STEP 1.
Once we've booked your VIP Day, I'll share the exercises you need to complete for your Spark Advantage Profile.
STEP 2.
Once all exercises have been completed (there are six in total), I'll review them and develop your unique Profile, which I’ll share with you before your VIP Day.
STEP 3.
Delight in owning your brilliance and utilise your profile insights to help with future decisions so they're aligned with who you are and leverage what's truly unique about you!
Turn your spark into strategy.
There is a vitality, a life force, an energy… that is translated through you into action, and because there is only one of you in all of time, this expression is unique.”
— Martha Graham
Let’s leverage what sets you apart.