Where discernment meets strategy, creating a profitable, sustainable, and enjoyable business.
Your Business Sweet Spot.
You've reached a threshold.
Your business looks good on paper. Clients love your work. You have the expertise, the experience, the capability.
But you're stuck in the gap between where you are and the impact you know you're capable of. You often feel…frustratingly overlooked. Like a well-kept secret.
Maybe you're too close to your business to see it clearly. Good ideas surface, but they don't get traction because you're in constant delivery mode, juggling priorities that all feel urgent.
No one quite gets what you do. Your positioning feels unclear. Your marketing is inconsistent (or even non-existent). And while your current clients value you, you're not attracting enough of the right clients - the ones who see your brilliance and are willing to pay for it.
You're doing it alone. Every decision. Every pivot. Every "what should I focus on next?" moment.
You're tired of trying programs that don't work. You've tried DIY-ing your way through. You've hired experts who gave you tactics without strategy. Conversely, you have a beautiful strategy document, but stumbled with execution.
Something needs to change.
Maybe you recognise yourself here:
You're juggling too many priorities at once, never quite landing on what will actually move the needle. You have deep expertise, but you're invisible online,
and you don't know how to change that. One moment you're confident in your capabilities, the next you're second-guessing your pricing and doubting your decisions.
You're making every choice alone, and the weight of it all feels heavier than you expected. You've tried programs, DIY tactics, hired experts, and nothing's quite worked yet. You're tired of being the best kept secret, and you're ready for something different.
If you're nodding, you're in good company.
Come and Find Your Business Sweet Spot
Kim Crowley
Personal Stylist
Angela isn't just a mentor – she's a partner in your growth. Her blend of big-picture vision and detailed action planning is incredible – she doesn't just give you ideas, she helps you turn them into actionable strategies that deliver real results.
What impressed me most was her ability to see possibilities I couldn't see on my own, then help me build a pathway to actually achieve them. She challenged my thinking while keeping everything grounded in what was actually doable for my business.
The impact of our work has been profound - my revenue has grown significantly, enquiries are flowing in, and I have a waitlist. But beyond the numbers, I now have clarity on my direction and confidence in my decisions."
Welcome to The Business Sweet Spot.
This is where specialist service providers - consultants, agency owners, allied health professionals, professional service providers, come together to build businesses that are sustainable, profitable, and enjoyable.
Not through more tactics or templates.
Through strategic clarity, digital visibility, and self-leadership, the three elements that actually create momentum when they work together.
Business Sweet Spot is a collaboration between Angela Raspass and Leanne O'Sullivan.
For over 10 years, we've been in each other's orbit—first as client and consultant, then as colleagues, then as trusted referral partners. Between us, we've spent 40+ years at the coalface of hundreds of businesses, and we've learned this:
Strategy doesn't stick without self-leadership.
And neither creates impact without visibility.
You can have the clearest business plan in the world, but if no one knows you exist, it won't matter. You can be visible everywhere online, but if you're exhausted and second-guessing every decision, you won't sustain it. And you can have all the confidence in the world, but without strategic focus, you'll spin your wheels.
The Business Sweet Spot integrates all three:
Angela brings: Business strategy + self-leadership (the "what" and the "who")
Leanne brings: Digital marketing + visibility systems (the "how" and the "where")
Together, we bring: The discernment to know what to stop, what to start, and how to be seen while doing it.
Because…
You need strategy that actually fits who you are, not cookie-cutter formulas designed for someone else's business.
You need visibility that doesn't exhaust you -digital systems that work for you, not tactics that drain your energy.
You need self-leadership that keeps you out of comparison traps and second-guessing so you can back yourself.
You need a community where you're not alone - where you learn as much from others as you do from expert guidance.
And you're done with exhaustion. You deserve a business that serves us as much as you serve your clients.
What makes Business Sweet Spot different?
Discernment Over Overwhelm
Most programs pile on more tactics. More content. More "shoulds."
We do the opposite.
Business Sweet Spot is as much about what you stop doing as what you start doing. We help you filter out the noise, identify what actually matters for your business, and give you permission to let go of everything else.
This is discernment in action: Knowing which opportunities to pursue and which to decline. Understanding what your audience actually needs vs. what you think they need. Building marketing systems that work while you sleep instead of tactics that drain you.
The Integration That Works: Strategy + Digital + Self-Leadership:
Angela's brings: Business strategy, offer architecture, positioning underpinned by Your Spark Advantage Profile©, client pathway design, and the self-leadership foundation to execute with confidence and clarity.
Leanne's focus: Digital Ecosystem strategy (web foundations, SEO/AEO, content systems, lead generation, paid ads), visibility infrastructure, and conversion frameworks.
Together: You get both the business strategy AND the digital systems to implement it, anchored by the inner authority to trust your path.
Most business support gives you one or the other. We give you all three, working together.
Leisa Sadler
LMS Consulting Group
"From my very first conversation with Leanne about my website, I felt confident she would deliver what I needed. Her experience working with 'corporate escapees' is grounded, her approach akin to being your business partner.
She was patient while encouraging, provided direction while ensuring my input was reflected, and critically kept me focused when I was stalling. I had confidence and trust in Leanne at every step - she identified the best fit solution for me and brought it to life seamlessly”
Meet Your Sweet Spot Guides
Angela Raspass | Business Strategist & Self-Leadership Mentor
Angela has been a thinking and growth partner for hundreds of solo and small business owners since shifting from an agency to mentoring model in 2003. She also co-runs Sailtime Australia with her husband, and has been the external marketing consultant to a major accounting association for 14 years.
Described as warm, incisive, direct, and fast, Angela asks questions that spark new thinking and contributes fresh, game-changing observations. One of her favourite client feedback snippets is: "It’s like you released the handbrake I didn’t even know was on! "
As a late-diagnosed ADHDer (at 53), Angela also brings deep understanding of sparky-brained challenges, but her work serves all businesswomen navigating thresholds and next chapters. Her core philosophy: your business should serve you as much as you serve your clients.
Angela brings: Strategic business design, with a passion for co-creating Differentiation Models and Authority Initiatives, as well as offer structure, client pathways, positioning, and the inner authority to back your decisions.
Leanne O'Sullivan | Digital Marketing Strategist & Visibility Expert
Leanne is the founder and CEO of Adventure Digital, with over 20 years of experience working with service-based businesses, especially consultants, thought leaders, and professional service providers, helping them achieve their goals through smart, achievable digital marketing.
Her "Digital Ecosystem" approach goes beyond the pretty and focuses on the strategy and systems you need to build sustainable online success: web foundations, SEO/AEO, content development, lead generation, marketing automation, and conversion strategy.
Having spent much of her career working in regional austraila, Leanne understands the unique challenges, and real strengths, of doing business outside the metro bubble. Community matters. Relationships matter. And a smart, well-executed digital strategy helps you build both.
Leanne brings: Digital ecosystem strategy (web foundations, SEO/AEO, content systems, lead generation, paid ads), visibility infrastructure, and conversion frameworks.
The Power of This Partnership
For over 10 years, Angela and Leanne have been in each other's orbit, first as client and consultant, then as trusted colleagues and referral partners. Between them, they've spent 40+ years at the coalface of hundreds of businesses.
Here's what they've learned: You don’t need to do all the things to build your business. Strategy doesn't stick without self-leadership. And neither works without visibility.
You can have the clearest business plan in the world, but if no one knows you exist, it won't matter. You can be visible everywhere online, but if you're exhausted and second-guessing every decision, you won't sustain it.
That's the synergy Angela and Leanne bring to Business Sweet Spot: Strategic clarity meets digital systems meets self-leadership. You get the full picture and the support to implement it.
The Business You Actually Want
You didn't start your business to be exhausted, invisible, or trapped on a revenue treadmill.
You want a business that's sustainable (you can keep showing up), profitable (you're paid well for the value you create), and enjoyable (the work energises you).
And you likely have delighteful glimpses of that nirvana!
But too often you're scattered across too many priorities. You're undercharging or stuck in contract work. And you're doing work that feels obligatory or heavy instead of chosen and energising.
And too often business advice asks you to choose: Scale fast (but burn out). Be visible everywhere (but lose yourself). Deliver what the market wants (but sacrifice joy).
We refuse that trade-off. Your business should deliver all three. And the magic happens where they intersect.
Sustainable + Profitable = STREAMLINED
Clear focus. Smart systems. No wasted effort.Profitable + Enjoyable = THRIVING
Revenue without burnout. Work that leverages who you are.Enjoyable + Sustainable = MAGNETIC
Natural attraction. Visibility without exhaustion.
The Sweet Spot: Where all three meet. A business that serves you as much as you serve your clients, a business that’s profitable, energising, and built to last, because it honours who you are and how you work best.
That’s the Business Sweet Spot we help you find and grow into.
Ann Buchner
Media Trainer & Communications Coach
"As a sole trader and sole parent battling isolation, I needed someone in my corner. Angela's Business Mastermind delivered all that and more.
Having the support and accountability of such a wise and nurturing circle of belief-buddies who generously share their business expertise in the bi-monthly group calls, combined with Angela's razor-sharp, creative mind, is a priceless combination.
I've invested in other business programs before, but none have delivered the results I needed to level up like the Mastermind with Angela”
Your Business Sweet Spot Pathway
Many business programs or guides give you a linear checklist: do this, then this, then this.
We co-create a pathway tailored to where YOU are.
The Business Sweet Spot Pathway is organised around four core pillars and three business stages, helping you identify exactly what you need to focus on now, and what you can safely ignore (or revisit at a later stage).
The Four Pillars:
Vision & Plan - What impact do you want to make, and what actions facilitate this?
Positioning & Authority - How do you build a reputation for the work you’re here to do?
Marketing & Sales - How do the right people discover and hire you?
Sustainable Growth - What structure and systems best support you and your goals?
Where you are in the Sweet Spot Growth Pathway, coupled with your goals and your Spark Advantage Profile will influence and often determine what resources to access, what you focus on, and, critically, what you DON'T need to worry about.
This is discernment in action: We help you see what actually matters for your business right now, not what works for someone else's business or someone at a different stage.
The wisdom in the room
Angela learned something powerful in recovery rooms years ago: we gain as much wisdom from the person sitting next to us as we do from the person leading the room.
When we share our experience, strength, and aspirations with each other, something shifts. We see ourselves in each other's struggles. We're inspired by each other's breakthroughs. We realise we're not alone.
And when you approach peer conversations with generosity and curiosity, you find immense value in the exchange of ideas, shared insights, connections, and resources.
Reciprocity and mutual support are the Sweet Spot Community currency.
That's the environment we’re creating.
Yes, you'll have our experience, our guidance, our frameworks, our ability to ask the questions that unlock clarity. But you'll also have a community of women who are navigating similar thresholds - women who get it, who've been there, who'll celebrate your wins, hold space for your struggles and share what’s worked for them.
Because transformation seldom happens in isolation. It happens in connection.
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“It's just so good to connect with other women to widen my outlook. It's been incredibly busy but a little lonely lately”.
- Anita Gilbert
Become a Business Sweet Spot Member
Jane Jackson
Career Coach
"I met Leanne through Service NSW Business Connect program and am very impressed with her professionalism and pragmatic approach to business marketing.
Leanne has a wonderful manner, is knowledgeable, and has a no-nonsense approach which I appreciate. If you're looking for support with a solid understanding of marketing, I highly recommend Leanne!"
What you’ll experience as a Member
Business Sweet Spot isn't about consuming endless content or collecting more frameworks you'll never use. It's about strategic clarity, visible presence, and sustainable momentum, so you can build a business that actually serves you.
Here's how we make that happen:
When you join
Your Foundations
Month One: Intensive Onboarding
Before you dive into implementation, we need to understand where you are and where you're going.
Your onboarding includes:
With Angela: Business structure and strategy analysis using your Legacy Lens™ assessment and the development of your Spark Advantage Profile. Together, we map your current reality and design your strategic path forward.
With Leanne: Digital ecosystem audit of your current online presence -website, SEO, content, visibility infrastructure. We identify what's working, what's missing, and where the quick wins are.
The result: You know exactly what to focus on, what to stop doing, and what pathway you're on, so you're not guessing or following someone else's playbook.
The ongoing experience: Building momentum
Building Momentum
Fortnightly Group Coaching Sessions | Tuesdays 8:30-10am AEDT
Most weeks, we’ll both be on the calls, sharing what we're noticing in the market, answering your questions (we call these "Spot Checks"), and helping you learn from each other's challenges and wins.
These sessions keep moving forward instead of second-guessing yourself or getting stuck in wondering. We focus on asking questions to faciitate clarity and providing answers and actions for the challenges you’re facing now.
Sessions are recorded if you can't attend live and you are also able to submit questions in the community platform for us to address on the call.
A focus on growth
Weekly Action Hour | Mondays 4-5pm
Your protected time each week to focus on ONE business development activity - the work that actually builds traction: visibility, content, outreach, offers, marketing.
Using Angela's 4D Filter (Delivery, Details, Development, Downtime), you'll regualrly select your "One Thing NOW" and make progress on it alongside other members.
These sessions ensure that vital Development work doesn't get crowded out by client delivery and admin so your pipeline stays full, your visibility grows, and you're building momentum, not just staying busy.
Spark new thinking
Monthly Spotlight Sessions
Each month, either Angela, Leanne or a special guest will deliver a deep dive session on a relevant topic - business, life, leadership. We call these spotlight sessions for a reason, as they allow us to shine a light on a new process, method or approach relevant to the community.
We love lifelong learners, but are mindful of the information overload that many of us feel. These sessions are not designed to add to that pile, but to enhance your approach, unlock clarity, and provide the right information at the right time for your business.
Thoughtfully chosen books
Quarterly Book Club
A fresh title each quarter chosen to stretch your thinking and support your growth. Books are included (your choice of format: paperback, audio, or Kindle), plus discussion threads and live author Q&A sessions when possible.
With Angela at the helm, books were inevitable! And there is so much wisdom available for your professional and personal growth thorugh the pages of a thoughtfully chosen book.
Our first title for 2026 is Red Brick Thinking, the latest thought and action provoking book by Donna McGeorge.
A community
of peers
Circle Community Access
Your between-sessions space for questions, feedback, accountability, and celebration, not on Facebook, but in a curated, focused environment.
You'll never be stuck waiting when you need support, and you can connect with other members without social media noise.
Face to face experiences: Deep Work and Connection
In Person
Experiences
Three times a year, we gather at Peppers Craigieburn in the Southern Highlands, a heritage manor house surrounded by beautiful grounds and space to breathe.
Get these dates in your diary!
March 23-24, 2026 | 2-Day Planning & Momentum
Anchor into your year with strategy, clarity, and focus. Leave with a plan that actually fits who you are.July 27, 2026 | 1-Day Mid-Year Recalibration
Course-correct, celebrate progress, and strengthen your second-half plan.December 7-8, 2026 | 2-Day Reflection & Vision
Close the year with reflection, harvest lessons, and design what's next with intention.
Day catering and facilitation included. You arrange your own accommodation (Peppers offers a special member rate).
Connection
& Coaching
Insight Tables and Office Hours
Intimate regional gatherings (8:30-10:30am breakfast, followed by 10:30am-12:30pm Office Hours) where you connect face-to-face, bring real-time questions, and access coaching in a smaller setting.
2026 Schedule so far:
Canberra: Feb 18, May 20, Aug 19, Oct 21
Sydney: April 15, July 8, Nov 11
Wollongong: June 10
Included in your membership.
Business Sweet Spot isn't a 12-week program with a tidy bow at the end.
It's an ongoing membership community where strategy, visibility, and self-leadership work together - so you can build a business that's profitable, sustainable, and enjoyable.
It's for women who are ready to stop doing it alone.
Who want to build a business that honours who they are and how they work best, not try and retrofit any generic formulas.
Who appreciate they need both the strategic clarity AND the digital systems to make it work.
Who are ready to back themselves and trust their own path because they now have the inner authority to do it their way.
And who understand that real momentum comes from wise guidance, practical support, consistent action, and a community of women who genuinely get it.
Bonnie Tratt
Dart Learning
"Over the past 12 years, I've had the privilege of working closely with Leanne. Her remarkable experience and exceptional skills have been pivotal to the success of DART Learning online.
Leanne's passion for helping projects thrive through digital marketing is evident. Her strategic thinking and technical knowledge are first-class. She ensures tasks are completed promptly and within budget, with a practical, results-driven methodology.
I wholeheartedly recommend Leanne as a digital marketing expert. Her passion, strategic thinking, and results-driven approach make her an invaluable partner for any organisation looking to flourish in the digital landscape."
Become a Business Sweet Spot Member
Your Sweet Spot Investment
Month One: $895 + GST once off
Your intensive onboarding month with high-touch support from both Angela and Leanne:
Digital Ecosystem Audit & Strategy Session with Leanne: Comprehensive review of your website, SEO, content systems, social channels, and visibility infrastructure, plus strategic recommendations for your specific business
Business Structure & Strategy Analysis with Angela: Deep dive into your Legacy Lens™ assessment, mapping your current business landscape, client patterns, service suite, and strategic opportunities
Spark Advantage Profile Compilation: Your personal profile detailing your Spark Zone, Edge, and Traps and your unique edge (strengths, enneagram, values, brand archetype, self-leadership insights)
Personalised Pathway Recommendations: Clear direction on what to focus on first, what resources to access, and what you can safely ignore right now
Direct access to both Angela and Leanne as we get you oriented and set up for success
This is why Month 1 is a higher level of investment - we're building your foundation together.
Thereafter: $695 + GST per month
Includes:
Three major in-person events* - March (2 days) , July (1 day) & December (2 days).
Regional Insight Table Breakfasts + Office Hours (Canberra, Sydney, Wollongong)
Weekly Group Coaching Sessions (Tuesdays 8:30-10am AEDT)
Weekly Action Hour (Mondays 4-5pm)
Quarterly Book Club (your choice of format)
Access to the Business Sweet Spot Pathway & Resource Library
24/7 Circle Community access
Member rates for additional services from Angela and Leanne.
*Your travel and accommodation are to be covered by you - our venue, Peppers Cragieburn, offers a reduced Member rate.
Wendy Kendall
Founder: Inspiring Psychology Practices
"After working with Angela in individual sessions, I radically scaled down less profitable areas and created concrete plans for scaling up the more profitable work. My business plan became much more coherent and focused on that sweet spot of profitable work.
I then joined Angela's Business Mastermind and benefited from entering her wonderful network of women who are playing a bigger game in their businesses, having fun, and enjoying their progress along the way.
Angela is great at drawing out common themes and principles across different industries and sectors, so we all learn from one another as well as within our own businesses. I recommend Angela to anyone looking to play a bigger game with structure and encouragement without being nannied and bossed around!”
A note about taking the leap
If you're reading this and you know you want to join, but you're hesitating, that's okay. We get it.
There's the voice that says you should be able to figure this out yourself.
There's the vulnerability of letting someone see behind the scenes of your business.
Maybe there's even the fear of being let down again if this doesn't deliver what you hope.
It took both of us years in business before we realised it was okay to admit we didn't have all the answers. That investing in support wasn't a sign of inadequacy - it was wisdom.
The support we provide works - we've helped hundreds of businesswomen between us over the 20+ years we've each been in business.
You don't have to do this alone.
And you also know your results reflect your actions.
You're not looking for silver bullets or magic formulas. You know the work is yours to do. What you're after is expert guidance to help you see what you can't see on your own, systems that actually work for your business, and a community that keeps you moving forward when doubt or overwhelm creeps in.
With the right support, you'll make more progress, gain clearer direction, and actually enjoy the journey, because you're not figuring it all out in isolation anymore.
If joining us is the right choice, and you commit to yourself, we're confident you'll thrive inside the Business Sweet Spot Community.
What Happens Next?
1. Register your Interest in becoming a Business Sweet Spot Member.
Applications open January 27, 2026.
2. After submitting your application, you'll immediately schedule a complimentary 30-minute conversation with Angela to ensure Business Sweet Spot is the right fit for where you are and where you're heading.
3. Secure Your Spot
Once confirmed, you'll receive your welcome package, Circle community access, and your audit materials to complete before your onboarding sessions.
4. Begin Your Onboarding
Schedule your intensive Month 1 sessions with both Angela and Leanne - your Digital Ecosystem Audit, Business Structure & Strategy Analysis, and Spark Advantage Profile compilation.
5. Join Us
First group call: Tuesday, March 3, 2026, 8:30am AEDT
First retreat: March 23-24, 2026, at Peppers Craigieburn, Bowral
Become a Business Sweet Spot Member
FAQ’S
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Founding members begin with our first group call on Tuesday, March 3, 2026, followed by the March 23-24 Bowral Ignite Planning and Momentum event.
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Sweet Spot operates on an ongoing membership model. New members can join at the start of any month.
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I get it - life happens! Our weekly group calls calls are recorded and available in the Circle community, and you can pose a question you have, and we’ll answer it, even if you can’t make it to the call. Our in-person events are scheduled well in advance, which we hope helps you to tame your diary.
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Absolutely. The structure is designed to work WITH different thinking styles, not against them. You'll find dedicated support for sparky-brained challenges, plus flexibility when you need it, because Angela has lived experience and ADHD-Informed Coach Accreditation .
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Membership is ongoing with monthly payments. You can cancel with just 30 days’ notice, though we do hope you stay and grow with us.
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They're optional but highly valuable connection and discussion opportunities. Even if you can't attend the breakfast, you're welcome at the Office Hours session that takes place immediately afterwards.
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You can invest in additional one to one business or digital marketing strategy and mentoring with Angela or Leanne at member rates.
Sarah Denholm
Speaking Coach & Trainer
"Since our work together, I've experienced tremendous growth. My revenue has tripled. My reputation has grown. Potential clients had a clearer understanding of my services, so the enquiries that arrive are pre-qualified, making sales conversations easy and even enjoyable.
There has been so much traction that the investment I made has definitely paid for itself dozens of times over.""