Breaking the isolation barrier for business owners
I’ve been noticing that for many solo and micro businesswomen - those of us who are consultants, coaches, and creatives- often spend a lot of time alone, and that isolation has some significant drawbacks.
Problem #1: Limited perspectives
It's hard to spark innovation in your business and to see things differently when you primarily work alone. We humans need external stimuli to get our ideas flowing. And even if you do lead a team, you might still lack a sounding board and crave conversations with others who share your perspective, who can relate to what you face as a business owner.
You might consider:
Joining a professional or industry association: They’re often a treasure trove for fresh ideas and diverse viewpoints that help broaden your perspective.
Collaborating on a project: Look for opportunities where you can collaborate with peers. The synergy can provide new insights and ideas, sparking innovation and opportunities that are unlikely to arrive when you're working alone.
Problem #2 Missed connection opportunities
Building a business isn't just about what you know; it’s also about who you know, and expanding your network with new connections can open doors that you didn't know existed.
So, consider:
Committing to networking both on and offline: Even though I am a huge fan of in-person connecting, some of my most treasured friends and colleagues have come from conversations sparked on a social platform, nurtured via instant messaging, and anchored in a ZOOM room.
Problem #3 The impact on our mental well-being
Self-doubt thrives in isolation and we can too easily get stuck in a Comparison Trap, and develop a serious case of Imposter Syndrome, which leads to second-guessing ourselves, stuck in our comfort zone, frustrated and resentful at our state of perpetual potential.
Keep yourself healthy and happy by:
Creating a well-being commitment: Begin each week by choosing 2-3 people you'll reach out to. Start with a text. Perhaps suggest a chat or a walk. Maybe even organise a lunch. Work out what lifts your spirits and do more of that. We're designed to connect.
If you want to unlock momentum and impact, invest a chunk of time, energy, and attention in actively cultivating camaraderie and connection.
It is just one piece of the growth puzzle, but it’s a vital one.
What actions will you take as antidotes to the side effects of isolation?
I’ll suggest one - come along to an Insight Table event - small, lightly facilitated breakfast, lunch, and dinner events in Sydney and Canberra designed for thoughtful, generous businesswomen, a place where you can reflect, share, and tap into fresh perspectives, new insight, and a sense of genuine connection.
