Confident Sales & Smart
Business Development
Business Sweet Spot Monthly Masterclass
Your 90-minute guide to getting more clients, having better conversations, and building a business development rhythm that actually works.
Thursday, June 18 | 12.30pm AEST | Via Zoom $65 + GST
Complimentary for BSS Members
If only someone could just bring me the clients…
If you've said that, or even just thought it (likely more than once) you are definitely in good company. Most of us didn’t start our businesses because we relished the notion of spending our time promoting and selling.
If only having a good reputation, doing excellent work, and getting great results for your clients was enough…
But if your pipeline isn't as full as it could be for comfort. If conversations aren't happening as often as you'd like. And if somewhere between delivering for current clients and running everything else, your business development keeps slipping to the bottom of the list… well, you know what’s going to happen sooner or later.
So, let’s plug the gaps in the system shall we?
THE PROBLEM
Most service-based business owners have never actually built a business development system. They've built a great reputation, and then waited for it to do the work.
Referrals and repeat business are wonderful. But they're a result of a strategy, not a strategy in themselves.
Meanwhile, the women who seem to have a full pipeline and a steady stream of great clients aren't necessarily more talented or more likeable than you. They've just built a few habits, clarified a few things, and stopped leaving their growth to chance.
That's exactly what this session is about.
WHAT YOU'LL LEAVE WITH
In 90 minutes, you'll understand:
Why "just waiting for referrals" keeps you stuck - and the simple shifts that change your relationship with business development
The four levers that determine how easily clients find and say yes to you - most service businesses are strong in one or two and often completely missing the others.
How to prepare for a sales conversation so you arrive as an advocate, not a salesperson — including the two-layer client problem framework that strengthens the call.
The Wholehearted Sales Conversation framework - an 8-step approach that gives you structure without a script, so each conversation feels relaxed and service oriented rather than a pitch.
What to do in the 24–48 hours after a conversation - the stick strategies that turn good conversations into new clients.
Your complete toolkit - practical resources you can use right away, including a conversation framework, a lead tracker, an Engagement Arc worksheet, and more.
This won’t be a theoretical session - Angela is sharing the thinking and practices she teaches her clients and uses herself.
How it works
This is a live Zoom session, not a pre-recorded class. You'll be able to ask questions, contribute in the chat, and work through exercises in real time during the session.
There's a breakout room moment built in so you can share your own experiences and goals and hear from others in the room. You’ll often learn as much from each other as you do from us!
The session will be recorded. All registered attendees will receive the replay within 48 hours, along with the full resource toolkit from the session.
If you can't make it live, you'll still get everything, though it’s always best if you can - if you know you can’t and have specific questions you’d like Angela to address, you can email them through and she’ll answer them live for you
Business Sweet Spot Members have free access and also get: the 5-Day Business Development Sprint running the following week - five short morning videos, one action each day, designed to build your BD muscles while the masterclass is still fresh.
This session is also a chance to experience how we work. Business Sweet Spot is a mastermind community for service-based businesswomen, co-run by Leanne O’Sullivan and Angela Raspass. If the session resonates and you want to keep going deeper - on visibility, strategy, and building a business that actually works for you - you’ll leave knowing exactly what BSS is and whether it’s the right fit.
No pressure. No pitch during the session. Just good work and a clear next step if you want one.
New to Business Sweet Spot?
Who this is Masterclass for?
This session is designed for consultants, coaches, allied health professionals and professional service providers who:
Are established in their business and good at what they do but don't have a consistent, proactive approach to finding new clients
Rely heavily on referrals and repeat business and know (honestly) that they could be doing more to make both happen more often
Find sales conversations uncomfortable, awkward or just harder than they feel they should be
Have tried various marketing tactics but never quite built a business development rhythm that’s sustainable
Are ready to look at their business development honestly and take at least one concrete action before the end of the week
You don't need a sales background. You don't need to be an extrovert. You do need to be willing to look at what's actually happening in your pipeline, and commit to doing something about it.
This isn't a good fit if you're looking for guaranteed results without focused effort or a step-by-step formula that works regardless of your specific situation.
YOUR HOST
Angela Raspass | Strategist & ADHD Business Coach
Angela has spent more than two decades helping service-based businesswomen build businesses that are sustainable, profitable and genuinely enjoyable to run.
She works specifically with women who have fast-moving, idea-generating, easily-distracted brains, the kind that are brilliant at the work and less brilliant at the steady, consistent habits that keep a pipeline full. She knows this territory from the inside: as a late-diagnosed ADHD woman in business, she understands exactly why business development often gets “forgotten” and what actually works in ways that standard advice doesn't.
Her approach works at the intersection of business strategy and self-leadership, which means she's as interested in why sales conversations feel uncomfortable as she is in the practical framework that makes them easier.
And she loves to share what she’s learned!
Angela is joined for this session by the Business Sweet Spot community she co-hosts with digital strategist Leanne O'Sullivan.
