Business Sweet Spot Monthly Masterclass
Your 90 minute guide to turning what you already know, and what’s already written down, into a capability statement, services one pagers and a proposal ready pack, so you can respond to any client or prospect request in minutes, instead of starting from a blank page every time.
Marketing Collateral Mastery
You’ve already said the best of this. It’s just never been pulled together.
Your website has good content on it. So does your inbox. So does the deck you built for one client last year, and the answer you give out loud every time someone asks what you actually do.
None of it has ever been assembled into something you can hand over and reuse.
If you’re rewriting your capability statement from your About page every single time, if your best case study only exists in a clients thank you email, and if the sharpest description of your service is something you said out loud on a call and never wrote down, well, you know what keeps happening.
So let’s fix that.
THE PROBLEM
Most service based business owners don’t have a content problem. They have an assembly problem.
The best material already exists: in website copy, in old proposals, in emails, in your own head after years of explaining this out loud. It’s just never been pulled into one place and turned into something reusable.
That’s not a writing problem. It’s a packaging problem.
That’s exactly what this session fixes.
WHAT YOU'LL LEAVE WITH
In 90 minutes, you'll understand:
1. Why the real problem isn’t your website, it’s assembly and the shift that changes how you use everything you already have: website copy, old emails, past proposals, and what’s in your own head.
2. The five part anatomy of a sellable collateral pack: capability statement, service one pagers, a process page, a proof page and an FAQ page.
3. How a capability statement scales, from one page for a solo operator to a full capability deck once you have a bigger team or you’re responding to a tender.
4. The extraction method for pulling raw material from wherever it’s sitting, website copy, client emails, old proposals, even the explanation you give out loud, and turning it into sharp, reusable collateral.
5. The “tease the ecosystem” technique: how to preview a bigger ongoing relationship inside a proposal without pitching it outright.
6. A live demo using Claude to turn real website copy into a finished one pager in minutes, plus the full prompt pack so you can do it yourself the same day.
This isn’t a theory session. Leanne builds a real one pager live in the room, using her own website copy as the worked example.
How it works
This is a live Zoom session, not a pre recorded class. You’ll do a live audit of your own material during the session, not as homework, pulling from your website, your inbox and past proposals, and pair up with another member to trade feedback on your first draft.
There’s a live AI demo built in, so you watch this work happen in real time rather than just hearing about it.
The session is recorded. All registered attendees receive the replay within 48 hours, along with the full toolkit: the Capability Statement Template, the Capability Deck Template, the Service One-Pager Template, the Speaker/ Facilitator One-Sheet, the Proposal Structure Template (lean or full), and the six prompt Claude Prompt Pack to draft all five from your own content.
If you can’t make it live, you’ll still get everything, though it’s best to join live for the paired feedback exercise.
Business Sweet Spot Members have free access, non-members and guests: $65 + GST
This session is also a chance to experience how we work. Business Sweet Spot is a mastermind community for service-based businesswomen, co-run by Leanne O’Sullivan and Angela Raspass. If the session resonates and you want to keep going deeper - on visibility, strategy, and building a business that actually works for you - you’ll leave knowing exactly what BSS is and whether it’s the right fit.
No pressure. No pitch during the session. Just good work and a clear next step if you want one.
New to Business Sweet Spot?
Who this is Masterclass for?
This session is designed for consultants, coaches, allied health professionals and service based business owners who:
Have good material scattered across their website, emails and old client documents that’s not yet been pulled into one reusable pack
Keep rewriting the same capability statement or service description from scratch
Speak or facilitate workshops but don’t have a one sheet ready to send when someone asks
Are curious about using AI for this kind of work but haven’t actually tried it yet
Are ready to leave the session with a finished draft, not just a plan to write one later
You don’t need design skills. You don’t need to be a confident writer. You do need about 90 minutes of focus and access to whatever you’ve already written: your website, old emails, past proposals.
This isn’t a good fit if you’re looking for a fully done for you pack with no input from you, or if you have nothing written down anywhere yet to draw from.
YOUR HOST
Leanne O’Sullivan | Foiunder, Adventure Digital
Leanne has spent over two decades helping service based businesses build the digital presence and content their work actually deserves, from web systems through to content, SEO and AI enabled marketing. She holds a Bachelor of Commerce from the University of Wollongong, theGAICD designation, and has chaired boards across the community sector including nine years at Macquarie Conservatorium in Dubbo.
At Adventure Digital, Leanne and her team work daily with the exact problem this session solves: businesses with good material already sitting in their website, their inbox and their past client work, and no reusable version of it anywhere else. This session shares the same framework and the same AI assisted process her team uses with clients.
Leanne co-runs Business Sweet Spot with strategist and ADHD Business Coach and Mentor Angela Raspass.
