Business Sweet Spot Monthly Masterclass
WTF is Search Now?
Your 90-minute guide to getting found on Google, AI search, and everywhere your clients are looking for answers.
Thursday, May 14 | 12.30pm AEST | Via Zoom $65 + GST
Complimentary for BSS Members
Have things gone a bit quiet lately?
Fewer enquiries. Less inbound. The phone not ringing the way it used to. You're still showing up, still doing the work — but something has shifted and you can't quite put your finger on it.
You're not imagining it. And you haven't done anything wrong.
Search has fundamentally changed. The way your clients find answers has changed. And if no one has explained what's actually happening — and what to do about it — that's exactly what this session is for.
THE PROBLEM
Most of the business owners we work with couldn't tell you their web traffic numbers. That's not a gap in their capability — it's just not where their attention has been. Until things go quiet.
The answer, increasingly, is zero-click search and AI-generated answers. Someone types a question into Google — or asks ChatGPT, Perplexity, or Claude — and gets a complete answer without ever clicking through to a website. Your expertise is effectively invisible in that exchange, even if you're the most qualified person to answer the question.
For consultants, coaches, and professional service providers, this is especially acute. Your clients are asking exactly the kinds of questions AI tools love to answer. The question is whether your business is the one being referenced — or whether you simply don't exist in that conversation at all.
WHAT YOU'LL LEAVE WITH
In 90 minutes, you'll understand:
Why your traffic has dropped — and why that's not the whole story. Zero-click search explained without the jargon.
What Google actually thinks you do — and how to check, using Google Search Console, in a way that takes minutes not hours.
How AI tools decide who to reference — and the practical steps that build your credibility in both traditional search and AI-generated answers.
What SEO, AEO, and GEO mean in 2026 — and why they matter more for professional service providers than almost any other business type.
The three things you can do this week — specific, actionable, no tech overwhelm.
This isn't a deep-dive into analytics or a crash course in coding. It's a practical, honest explanation of what's changed and a clear starting point for fixing it.
Grab your spot!
How it works
This is a live Zoom session — not a pre-recorded video. You’ll be able to ask questions, participate in polls, and try things in real time during the session. Leanne will walk you through Google Search Console and AI visibility testing using your own accounts, so come prepared to have a browser tab open.
The session will be recorded. All registered attendees will receive the replay within 48 hours, along with the WTF is Search Now? guidebook and a resource list from the session. If you can’t make it live, you’ll still get everything — though the live polls and real-time exercises are worth showing up for.
If you’re a BSS member, lucky you - you get Leanne’s eyes on your discovery!
New to Business Sweet Spot?
This session is also a chance to experience how we work. Business Sweet Spot is a mastermind community for service-based businesswomen, co-run by Leanne O’Sullivan and Angela Raspass. If the session resonates and you want to keep going deeper — on visibility, strategy, and building a business that actually works for you — you’ll leave knowing exactly what BSS is and whether it’s the right fit.
No pressure. No pitch during the session. Just good work and a clear next step if you want one.
Who this is for?
This session is built for consultants, coaches, allied health professionals, and professional service providers who:
Are established in their business but are noticing things have gone quieter online than they used to be,
Have heard terms like SEO and AI search, but aren't sure what any of it means for their specific business,
Want a practical explanation rather than a sales pitch for a $10,000 retainer, and
Are ready to take at least one concrete action before the end of the week.
You don't need a technical background. You do need a Google Search Console account and a willingness to look at your own business honestly. This is not specific to Claude or ChatGPT or any AI tool you might be using.
This isn’t a good fit if you’re looking for a step-by-step formula, guaranteed results without personal effort,
or a session that talks at you rather than with you.
YOUR HOST
Leanne O'Sullivan | Founder, Adventure Digital
Leanne has 25+ years of experience guiding service-based businesses to build a digital presence that actually converts. Her clients include accountants, lawyers, consultants, and professional service firms across Australia.
She works at the intersection of strategy and execution — web, content, SEO, search, and now AEO — and has been watching the AI search shift closely enough to know exactly what it means for the kinds of businesses that will be joining you in this session.
This is not a theoretical session. Everything covered is what Leanne is actively doing for her clients right now.
Secure your spot now
Your Investment
Non-members
$65 + GST
BSS Members
Complimentary
The session will be recorded and the replay sent to all registered attendees within 48 hours, along with the WTF is Search Now? guidebook and a resource list from the session.
No Jargon, No Ai Armageddon
Search has changed. That's real. But it hasn't changed in a way that makes your expertise irrelevant or your business unviable. It's changed in a way that rewards the businesses that are credible, consistent, and genuinely useful — which is exactly what you're already building.
This session gives you the honest picture and a clear place to start. That's it.
