Are you tired of running yourself ragged in your business?
We built Business Sweet Spot because we were tired of seeing businesswomen run themselves ragged.
Sounds overly dramatic? It’s actually not!
Leanne O'Sullivan GAICD and I have been working with businesswomen for a long time. Between us, we’ve worked with hundreds of women who are deeply experienced and quietly exhausted. Women who built something with intention and talent - a practice, a consultancy, a professional service business that makes a difference for people - but somewhere along the way, it stopped feeling enjoyable, and it stopped feeling like theirs.
This shift isn't because they made “bad” decisions.
It's far more to do with trying to follow and action all the advice they’d soaked up from a multitude of sources over the years. Advice that, more often than not, was a poor fit for their actual goals and needs. “Scale to seven figures, hire a team of twenty, build a personal brand by being everywhere all at once, nail SEO, AI, run a google adwords campaign, write a white paper, send regular newsletter and, and, and …”.
No wonder so many of us feel exhausted and confused!
The reality is you can likely ignore a big chunk of what’s recommended. The challenge? Knowing what to leave on the shelf and what to develop and action.
That’s why we’re baking discernment into the heart of the Business Sweet Spot Recipe.
Who did we have in mind when we created Business Sweet Spot?
You’re probably somewhere in your forties or fifties. You’ve been doing this long enough that you’re good - truly good - at what you do. You’re a consultant, a coach, a strategist, an allied health professional, a professional service provider of some kind. Your work has had an impact on people. You have the client stories and anecdotal that shows this.
And yet. You’re also stuck in a pattern you can’t quite name. Busy but not growing. Working hard but not feeling the traction. Perhaps stuck in sub-contracting land when you ache to do more of your own work. You’ve had brilliant weeks where everything feels aligned, followed by weeks where you second-guess everything you thought you knew. You’re likely doing "all the right things" - showing up, posting, creating, connecting… and still the gap between where you are and where you want to be feels wider than it should.
We call this the Groundhog Phenomena! Another year where you’re busy, capable, and good at what you do, but still not making the impact you know you’re capable of. It’s not a motivation problem.
It’s not a work ethic problem.
It’s almost always a clarity problem.
A discernment gap.
Discernment is the thing that needs to be talked about
Many business programs give you more. More frameworks, more strategies, more tactics to implement, more content to consume.
We are doing the opposite.
Our whole philosophy is built on the idea that what most businesswomen actually need is not another tactic or tool to add - it’s the clarity to know what to stop. What to put back on the shelf. What to say no to. And what single focus, right now, will actually move the needle.
Discernment before action. Always.
This can be a lot trickier than it sounds! There is a lot of noise, uncertainty, and a maze of options in the market, and pausing to check in, to ask yourself, “which one actually fits where I am right now?” can be a challenge. Answering that question well requires looking honestly at your numbers, your energy, your strengths, your chapter of life, not just at what’s theoretically possible or trending online.
It also works best when you can test and stretch your thinking, make sure there's no blind spots you're missing or thinking and behaviour patterns obscuring your view. And that, we’ve both learned, is almost impossible to do alone.
What Leanne and I bring - and why we’re doing this together
Leanne and I have been collaborating informally for over a decade. We’ve referred clients to each other, talked strategy for hours at retreats, on zoom and over coffee and diet coke, and watched each other’s work evolve. We’ve always known our skills were complementary - genuinely integrated, but until this year, we didn't combine forces in a formal way.
I work in business strategy and self-leadership. I’m interested in the whole picture:
your business model
your positioning
your pricing
the patterns that are keeping you circling
I’m also deeply interested in you, the person running the business.
how you make decisions
what drains your energy
where your confidence wavers and why
I’ve been doing this work since 2003, and I’m a late-diagnosed ADHDer who has learned, sometimes the hard way, that a strategy that doesn’t account for who you actually are is a strategy that won’t survive contact with reality.
Leanne is one of the most grounded, practical digital strategists I know. She has over 20 years of experience helping service-based businesses build an online presence that actually works - not just looks good, but converts. Her approach goes well beyond social media.
She has you think about your whole digital ecosystem:
your website
your SEO
your content
your lead generation
your systems
where the gaps are
what’s leaking
what’s actually invisible to the people who need to find you
Together, we cover the full picture in a way you rarely find in one room. Business strategy and visibility strategy. Inner game and outer execution. The thinking and the doing. And we think the combination, genuinely integrated, not just bolted together and developed in a atmosphere of curiosity and support, is what’s been missing for a lot of women in business.
The Business Sweet Spot - what it actually means
We talk about a successful business being three things: sustainable, profitable, and enjoyable. Each piece is equally important.
Sustainable means your business has good bones. It holds its form when life gets messy or suddenly demanding. You’re not starting from scratch every quarter, and you’re not running it at the cost of your health – physical and mental.
Profitable means the maths actually works - not someday, not if everything goes perfectly, but now. You’re paid well for the value you create. Your pricing reflects the complexity of what you do. You have margins that give you options.
Enjoyable means you don’t dread Sundays. You’re working with clients who energise you. You’re using the parts of yourself that light you up, not just grinding through the parts that pay the bills. Your business serves you as much as you serve your clients.
That last line is one we mean completely. Your business should serve you as much as you serve your clients. If it doesn’t, if it’s all obligation and little reward, all output and no nourishment, then something fundamental needs to shift.
That’s the work we do!
Come and see how this feels at our March event
On March 23–24, Leanne and I are running a two-day Business Sweet Spot Intensive at Peppers Craigieburn in Bowral. It’s beautiful there, the Kiwi farm girl in me couldn’t resist getting us out of the city - heritage gardens, S P A C E to reflect, great food, a light-filled room that actually makes you want to think. We chose the venue deliberately because we know space and breathing room matters when you’re contemplating change and growth.
These two days are not just a sample of the Sweet Spot Experience – of what we do and how we do it. They’re a proper, intensive working retreat and you’ll leave with decisions made, a plan of action and some new business belief buddies.
On Day One, you’ll look honestly at what’s actually happening in your business. Revenue reality. Visibility gaps. Where your energy is going. We use what I call “reverse gapping” - we celebrate what’s genuinely working before we discern what needs attention. Leanne will audit your digital presence and tell you the truth about what it’s actually communicating. I’ll help you map how your time and focus is really being spent.
On Day Two, you’ll define your one strategic development focus for the quarter. One visibility commitment. One systems priority. We help you discern rather than expand so you leave with a clear, realistic Now/Next/Later plan you’ll actually use. Not a list of aspirations that will drown you - a genuine roadmap.
It will be a small group (think 10-15 max people in the room) with roll your sleeves up working sessions, conversations, and paired thinking. We promise no stage, no lectures, no death by PowerPoint. You’ll spend real time working on your own business — which sounds obvious, but is often hard to manage without taking yourself away from the everyday and into a new environment.
At $395 + GST for two full days with the two of us both of us, delicious lunches, morning and afternoon tea to fuel you along with all materials, and your completed quarterly plan it’s sensational value. These Quarterly Resets are included in a Sweet Spot Membership, and as we are establishing a new service, available to guests too.
Who this is for - and who it’s not
It’s for women who are past the startup phase, good at what they do, and honest enough with themselves to look at what’s not working.
It’s for women who are tired of doing their best thinking alone.
It’s for women who want to do good, feel good, and be richly rewarded for their work — and are ready to get strategic about making that a reality.
And it’s…
Not for someone who wants a step-by-step formula to follow regardless of who they are and where they are at
It’s not for people who want guaranteed results without recognising all of the factors that contribute to that
And, with rare exceptions, it’s not for people who are just starting out, there needs to be prior results in the business to look at, to work with, to recalibrate (if you're taking proven experience from a role into your own consultancy, it could be a good fit - please book a call with me here and we can have a chat)
There’s often a voice that says you should figure this out yourself. We know that voice well! But the most capable women we know have learned that good thinking happens in conversation, not in isolation. Two days out of your business to get clear on what the next quarter actually needs? That’s not an indulgence (regardless of how lush the surrounds). That’s sound strategy.
If this feels like it might be for you
We’d love to have you in the room and know that your thinking and experiences are going to add value to everyone there. A small room means real conversations and real feedback – we’ll have the time and space for individual focus.
March 23–24 at Peppers Craigieburn, Bowral. $395 + GST. Accommodation available at $195/night including breakfast if you want to make a full experience of it.
You can find all the details and book your spot here.
Let go of trying to do all the things and try discernment on for size instead!
