Most business coaching puts strategy first
I work differently…
For sparky-brained and ADHD business women, strategy that isn't built on a foundation of self-knowledge and self-worth is rarely sustainable.
I've been working with businesswomen for over two decades. And the single most consistent thing I've observed, long before I had the language of ADHD to name it, is this:
Effective strategy needs to be anchored in self-worth. But self-worth has so often been eroded in the heads and hearts of sparky-brained businesswomen
Not because they're ineffective. Not because they haven't tried. But because years of trying to work with systems and formulas that weren't built for their brains, and years of effort that didn't produce the results it promised, leave some pretty nasty scars (and, Oprah style, “This I know for sure”,from personal experience…)
Those scars have a tendency to show up in our businesses as:
Brilliant ideas that don't get executed.
Pricing that doesn't reflect the real value you deliver.
Visibility that feels risky (that fear of judgment is real).
Decisions made from self-doubt and crowdsourced opinions instead of self-trust.
That’s why I start differently.
Before we touch your strategy, your services, products, or offers, your positioning, your marketing, we start with you. All of you. Not just the business challenge you've brought to the table, but the way you think, the way you work, what lights you up and what drains or bores you, the patterns that power you and the ones that hold you back.
Because I've learned the gap between having a great strategy and actually using it is almost never a knowledge gap.
It's a self-knowledge and self-worth gap.
A woman who truly knows herself, who has been supported to uncover, understand, and appreciate her wiring, her strengths, her blind spots, and her genuine brilliance without judgement or comparison, can show up to strategy work completely differently.
She stops questioning, explaining, or proving herself and starts building instead.
This three-part approach has a name: The REwire - your business, REbuilt for your brain. It's the process of exploring every dimension of your business from the inside out, and redesigning it around your brain, youe values, and your strengths.
Below are the three components that make it work.
The Rewire:
Three components
One integrated approach.
My approach has three components — each with a distinct and specific role.
One is the foundation, where we always begin, before we touch a single piece of strategy.
One is the thread, the inner work that runs alongside everything we build together - it’s never separate.
One is the direction, the arc of the whole journey, from where you are now to the impact you're absolutely capable of making.
They're not sequential steps you complete or boxes to tick as a one and done. I think of them as a conversation that keeps deepening as you travel through the business world with a sparky brain, a big heart, and an unwavering commitment to making a difference.
The Spark Advantage Profile - the foundation
Before the plan comes the person.
The Spark Advantage Profile is how I get to know you before we do anything else. It’s my proprietary system that blends your strengths, values, business background, Enneagram, inner critic, self-leadership and Executive Functions Assessments together, giving us a personally calibrated picture of your Spark Zone, Edge, and Traps.
These insights guide the (re) development of your business model and marketing approach so it’s sustainable, profitable, and enjoyable for you.
Clients consistently describe their profile as the first time they've seen themselves reflected back so clearly - that it’s a delight not to have to over explain themselves! Everything that follows is built on this foundation.
The Inner Game - the thread
Self-leadership is self-worth in action.
The Inner Game is the inner work that runs alongside the strategy we build together. It's the deliberate, progressive shift from looking everywhere else for the answers to building and trusting your own inner authority.
For sparky-brained and ADHD women, it’s not separate from the business work. It's the thing that makes the strategy far stronger.
Because you can't fully See It if the self-worth wound is making you dismiss the value you create.
You can't fully Own It if you're still waiting for someone to give you permission.
And you can't fully Embed It if the Confidence See-Saw is still holding you hostage.
So this is where we work with the principles of self-leadership - self-knowledge, emotional dexterity, flexible thinking, intentional action, and vitality cultivation resourcing you with personalised and practical tools and exercises.
The Elevated Impact Framework - the direction
See It. Own It. Embed It.
The Elevated Impact Framework is the structure I’ve created for your the journey from Perpetual Potential to genuine, sustainable impact. I promise it’s not some sort of strict, step by step methodology I’ll subject you too!
It's how we shape your new business world and you’ll see how it builds upon the foundation and the thread…
See It: Understanding your wiring and what makes your unique contribution impossible to replicate. - for many clients this includes developing a named Differentiation Framework which further strengthens your positioning.
Own It: Anchoring in your inner authority so you price with confidence, stop second-guessing your choices, share your expertise and trust your intuition.
Embed It: Getting you and your work out into the world through your positioning, engagement arc, marketing, and opinions so you can make the impact you're designed for. And then, because our sparky brains are wired for novelty, staying connected to your why when the initial excitement fades away…
This is the “nuts and bolts” of business development, evolving over time as you respond to market feedback and your own goals.
Why not just start with strategy?
It's a fair question. You want your business to grow. You want clarity, momentum, better positioning, more clients, consistent income. So why spend time on profiles and inner work and all that jazz before we get to the “important stuff?”
Because I know from experience - both personal (I’ve been in this business for yourself caper since 2003) and client (I’ve worked with hundreds of clients since then) what’s inevitable when we skip it.
Strategy gets built on a shaky foundation. We craft your positioning, design your offers, map your marketing, and then…
You fall headfirst into the Comparison Trap when you see what a competitor launches.
Your inner critic says 'ha! Riiiight”' and throws self-sabotaging emotional hand grenades your way when you uodate your rate card.
You realise how much you DETEST that type of marketing and cannot bring yourself to do it…even though you were sure it was THE answer.
and your lovely plan is buried while you find seventeen reasons not to implement it.
I've been in enough rodeos to know by now: the gap between having a great strategy and actually using it is almost always a self-worth gap, not a knowledge gap. So Strategy and Self-Worth alwsys ride out into the arena together in my world.
And it’s also why you can borrow my belief in you until you have it for yourself.
Patricia Falcetta
Founder of Social Living Solutions
"I believe every female business owner who is neurodivergent needs you! You're the first coach I've ever felt real synergy with because you're a kindred spirit.
I've invested so much in the past and have never moved or progressed as far as I have with you. You're worth every cent!"
What does this actually look like?
In practice, this approach shows up differently depending on how and where we start working together.
If you start with a Catalyst Session:
We meet for 90 minutes focused on one key thing within the Elevated Impact Framework.
You'll leave feeling clear, focused, newly confident and with something specific and concrete to action.
…and at least one key self-leadership resource to smooth the implementation process.
If you start with the
The Rewire:
We start with prep work to compile your Spark Advantage Profile unpacked in a 90-minute virtual session.
The Rewire Day itself is then a full strategic plaanning day, with an agenda built around what your Foundation revealed and the goals you have. You leave with clarity, I provide a written outcomes report within 7 days, and we have a 90-day action plan follow-up session with 2 weeks.
If you invest in ongoing coaching & mentoring:
The three components become an ongoing conversation. Some sessions are pure strategy. Some are pure Inner Game. Most are a blend because that's how it works in real life. Our wiring shows up in strategy decisions, self-worth gaps show up in pricing conversation, Priority Pinball hampers implementation, and popcorn brain always has something to add!
One to one and group options are available.
You Know There’s More Waiting For You!
I’d love to help you unlock Your Next Chapter in Business
Sarah Denholm
Public Speaking Coach
”I hired Angela to get an expert outside perspective on my business and help me to refine and streamline my offerings. She’s given me so much more than that! It’s been such a relief to have someone “in my corner” to bounce ideas off and to offer clear suggestions for improvement. Angela embodies what she promises, is truly generous with her time and resources, and does it all with warmth and energy".