Success isn't always what it seems
I’ve been successfully self-employed since 2003 after leaving the corporate world.
From the outside, it may have looked like I'd mastered the success formula. I'd built a thriving small business marketing agency from my dining room table, and was leading a talented team that served clients across three states.
But under the surface? I was stuck in what I now call “Perpetual Potential.”
It was frustrating. Even as I ticked off milestones, I couldn’t shake the feeling that I wasn’t quite hitting my stride.
I was brimming with ideas and always ready to take action. I started projects with enthusiasm and energy. But finishing them? That was a different story. The consistency I needed to turn all that effort into real progress felt like a skill designed for someone else entirely.
I kept my doubts to myself, papered over the cracks, and powered on with the energy and enthusiasm I did have. For a long time, that served me pretty well as I gradually shifted from agency land into consulting and personal mentoring.
But deep down, I knew I was capable of so much more.
Then came the light bulb moment
At 53, I received my ADHD diagnosis, and this new lens helped me to see why things had felt so tricky for me when I’d been trying to follow the script that worked for others.
- The 101 ideas? My supercharged divergent thinking brain at work.
- The self-doubt? Years of trying to fit into systems that weren’t designed for how I think.
- The constant pivoting? My ability to see endless possibilities, waiting to be harnessed.
It was a revelation - and a turning point.
I’ve spent the time since D Day (diagnosis day!) understanding my differently-wired self and recalibrating my business and life to fit me, not the other way around.
Patricia Falcetta
Founder of Social Living Solutions
"I believe every female business owner who is neurodivergent needs you! You're the first coach I've ever felt real synergy with because you're a kindred spirit. I've invested so much in the past and have never moved or progressed as far as I have with you.
You're worth every cent!"
Why I See You So Clearly
As I learned more about ADHD and my “Sparky Brain,” I became more aware of how much I had in common with the women I was working with:
- A whirlwind of ideas paired with a deeply empathetic heart.
- A commitment to purposeful, meaningful work.
- Ambitions that were often thwarted by an overwhelm of ideas, deep self-doubt, and a struggle with consistency and patience.
I know why I see you so clearly. Why I get you. It’s because I am you.
And we all need someone who can see us clearly and help us to create the path to our highest potential. Someone who fiercely believes in that potential.
I'm that person for you.
What’s Possible for You?
I’ve built my work around helping women channel their creativity, focus their energy, and create meaningful progress in their businesses or careers, whether formally diagnosed with ADHD or simply having a "sparky-brain" and resonating with the unique challenges that brings.
Through a combination of business strategy, self-leadership, and personal insight, we’ll turn your perpetual potential into momentum, clarity, and confidence.
Together, we’ll:
- Create a strategy that aligns with your values and amplifies your strengths.
- Build frameworks that work with your brain, not against it.
- Replace self-doubt with a grounded sense of self-leadership.
- Turn action into traction, transforming overwhelm into sustainable, meaningful progress.
- Develop systems that support consistency without stifling your creativity.
If your confidence feels shaky because of all the things you’ve already tried, don’t worry—you can borrow my belief in you until you have it for yourself.
Kelly White
Midwife
"Angela has helped me see areas of growth I hadn’t been aware of. Through our work together, I’ve gained so much - my vision is clear and I now have more self-compassion and self-understanding. I feel more confident and positive, no longer stuck in a rut. I’m kinder to myself, which allows me to achieve more without feeling frazzled".
Why this work matters
I believe your work should serve you as much as you serve your clients and stakeholders. It should energise, fulfil, and reward you - not drain you. And that drawing a line in the sand and deciding to make the choices that work for you.
If you’re ready to embrace your strengths, quiet the self-doubt, and step into your next chapter with confidence, let’s talk. I’d love to support you to reach for the stars!
A bit more about me...
I’ve spent over two decades immersed in business strategy, marketing, and personal growth. My career has taken me from the corporate world, to building my own small business marketing agency and co-owning businesses with my husband, giving me a wealth of hands-on experience that shapes everything I do today.
- Corporate Foundations: I started my career in media, marketing, and events management, where I sharpened my skills in strategy, creative problem-solving, and delivering results.
- Entrepreneurial Journey: In 2003, I turned my passion for marketing into my own agency, growing it from my dining-room table to a thriving business with a talented team and clients across three Australian states.
- Co-Business Owner: Together with my husband, I co-own SailTime Australia. I lead the marketing and events side of our operations, and yes, I’ve also learned to navigate the inevitable challenges of running a family business!
- A life-long learner: Like many fellow Sparky Brainers, my curiosity leads to continual learning, which I love to curate and share. In addition to having a Marketing Diploma, and a Positive Psychology Diploma, I’m an accredited Strengths Profiler, a Certified Facilitator, have certificates in Vertical Stage Leadership Development, Acceptance Commitment Therapy, Applied Brain Health, The Coach Approach and am an Associate with the International Self-Worth Academy. I’m currently studying with the ADHD Gold Mind Academy in the UK on my way to a “ADHD Informed” Certification. My studies blend to shape my unique, strengths-based approach to mentoring.
But my story isn’t just about professional success. It’s also deeply personal.
In 2006, I embraced sobriety, a pivotal moment that reshaped my perspective on resilience, identity, and self-worth. Addiction and ADHD often go hand-in-hand, and this part of my journey helps me connect with clients who’ve faced similar challenges, offering empathy, understanding, and actionable strategies for transformation.
All of this - my corporate experience, entrepreneurial grit, certifications, and personal journey - comes together to inform the way I work with you. I bring practical strategies, lived experience, and a genuine belief in your potential to every session.
When we work together, you’re not just tapping into my expertise - you’re gaining a partner who’s been in the trenches, navigated the pivots, and come out stronger, ready to help you do the same.
